Episode 027: How To Take Your Indie makeup brand mainstream with Loraine R. Dowdy of Coloured Raine
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In today’s episode, Loraine Dowdy shares how she went from daydreaming on a Wallstreet trading floor to launching a beauty brand that is now sold at Target and has been worn by the likes of Cardi B, Rihanna, Nicki Minaj, Gabrielle Union, and Tracee Ellis Ross.
After two years of trial and error, failed products and burning through her savings, she finally created a brand known for its bold colors and staying power. In 2018, Target approached her to stock Coloured Raine on their website. This not only expanded their customer base but also led to other major opportunities and collaborations for the indie brand. They plan to announce one such collaboration this July.
Join me as I go off script with the founder and CEO of Coloured Raine, Loraine R. Dowdy.
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– Be grateful for the “No’s” you get because you may not have been ready.
– Be your own competition and push yourself to succeed.
– Get comfortable with being uncomfortable.
– Don’t be afraid to research in the absence of models and mentors.
Mentioned in this episode:
- Personal Instagram: @mztrendsetter
- Business Instagram: @colouredraine
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