Episode 074: How To Choose The Right Business Idea

Episode 074: How To Choose The Right Business Idea

May 21, 2020


How do you choose the right business idea?

Many of us have a rolling list of business ideas we would like to launch but how do you know which one is the right one? Some of you may have already picked an idea and jumped straight into building a website or dreaming up new products.

What happens when the inevitable storms come? Will the business you’ve built make it?

For today’s episode, we’re kicking off a new series called back to business basics, where we will cover the foundational basics a business should have in place

To kick off this series we’re talking about how you can choose the right business idea using these 5 Steps.

These 5 steps are not meant to be an exhaustive checklist but will help you take the first pass at your list of business ideas. Evaluating a new business can have so many nuances depending on the industry, size, personal background, and many other factors.

But if you’re looking for a way to whittle down your list of ideas, this is a good place to start.

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so your amazing stories can continue to inspire women looking to launch their own Off Script journies.

Listen on Apple Podcasts

You’ll learn about:

  • How to pick the right business idea for you

Mentioned in this episode:


  • We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at hi@shesoffscript.com
  • If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

hey there!

I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

hello there
contact me

Every Expert Needs a Personal Brand. Not Sure Where To Start?

Steal my playbook! In the age of social media, it’s not enough to expect your product or service to speak for itself. Whether you’re a corporate queen, side hustler or entrepreneur, you need a brand that creates trust with your audience.