Episode 102: 3 Ways To Make A Great First Impression On Clients
What does it take to make a great first impression on potential clients? It only takes 1/10th of a second for people to decide whether they trust your brand and within the first 7 seconds, they will have made decided on their first impression of you.
There are so many factors that can impact that first impression. While not all of these are in your control, there a few things you can do to communicate your value in both spoken and unspoken ways.
Here’s the cliff notes version of what we cover:
1.) Is Your online footprint a hot mess?
Whenever I come across a new online boutique, if it looks suspicious or the reviews sound “off”, I make a quick decision to pass.
When you walk into a Louis Vuitton store vs. a Chuck E. Cheese, you know what prices and aesthetics to expect.
If Chuckee cheese started selling $100 tokens and $50 pizzas, there would be a disconnect.
So what about the way your business is causing people to make the decision to pass? Start with the way you’re showing up online.
2.) To make a great first impression, you need a clear value proposition.
You can communicate that value proposition in one clear statement: Who Am I – How I feel- What they get
For example, I help new and aspiring consultants discover and monetize their expertise.
3.) Be yourself! People can smell a front even through their screens.
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