Podcast

Episode 119: Building Theme Parks with Fri Forjindam

Jan 14, 2021

In today’s episode, we meet Fri Forjindam, co-owner, and chief development officer for Mycotoo. One day in college, Fri looked up and noticed that while she SHOULD have been studying for the MCATs with her peers, she was rehearsing lines for a spring musical.

Her lifelong love for theater landed her in a startup that builds theme parks and immersive experiences you may recognize from HBO’s West World or Prince’s Paisley Park.

Within their first two years in business, they landed a contract to build two theme parks in Dubai.

During our conversation, we talk about everything from her failed attempt at becoming an actor in New York to the tactics and mindset it takes to “play big” as a new business.

Listen on Apple Podcasts

You’ll learn:

  • How to position your new business for large projects
  • Growing through adversity
  • Taking calculated risks
  • Getting creative with hiring a team

Mentioned in this episode:

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I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

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