Podcast

Episode 121: How To Start An Airbnb Business with Kierra Castleberry

Jan 28, 2021

In today’s episode, we meet Kierra Castleberry, a coach for aspiring Airbnb hosts. In our last episode, we heard about the inner workings of a short-term rental platform from Yaa Birago, the CEO of Femmebnb. In this episode, Kierra is sharing the blueprint she uses to help others host Airbnbs as a full-time business.

If you’ve ever wondered how people acquire a portfolio of 25 or 50 AirBnBs, listen up because Kierra is answering that question.  During our conversation, she also shared how she got started, the best way to market your property, how to get corporate clients, and much more.

Listen on Apple Podcasts

You’ll learn:

  • How to host an Airbnb with no money down
  • The best ways to market your Airbnb
  • Systems to put in place for a 5-star listing
  • How to find and manage reliable cleaning partners

Mentioned in this episode:

Ready to Launch Your Business?
Join Our Membership Community

The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community


Episode Transcript

Kierra

Your cleaners are the backbones of your business. Without your cleaners, your property is trash. If your cleaners aren't making sure that your listing looks like the pictures, you're screwed because again, you want to be that Airbnb where everyone saying it looks exactly like the pictures. It looks exactly like the pictures. I always work with military wives for cleaners because, a lot of military lives have cleaning businesses. They care about their business and they care about their image, so they're not going to screw you over.

Serwaa

I Off-Scripters It's your host, Serwaa Adjei-Pellé and welcome to Episode 1 21 of the She's Off Script podcast thistles, the show where we hear and learn from women who've treated unique blueprint for success. My hope is that you'll hear their stories and translate their jumps into a unique path for yourself.

Serwaa

In today's episode, we meet Kira Castleberry, a coach for Airbnb hosts. In our last episode, we got to hear about the inner workings of a short term rental platform called them VfB. In this episode, Kierra is sharing the blueprint she uses to help others turn hosting Airbnb s into a full time business. If you've ever wondered how people acquire a portfolio of 25 or 50 Airbnb s. Listen up, because Kira is answering that question. And then during our conversation, she also shared how she got started, the best way to market your properties, how to get corporate clients and so much more. But before we hear the rest of Kira story, I would love it if you could subscribe, rate and review our show on iTunes or really anywhere you listen to podcasts. This'll help to spread the word about our podcast. So stories like here as can continue to inspire women looking to launch their own Off-Scripters. Ernie's She's Off Script podcast also has a membership community to help you launch and grow your business with Resource is coaching hot seats and so much more. Join our boss Off-Scripters immunity today by going to Serwaa Adjei-Pellé dot com. Forward slash community With that, let's go off script with Kierra Castleberry, the coach for Airbnb hosts Kierra Castleberry. Welcome to She's Off Script. Thank you for being here. Thank

Kierra

you so much. How are you S.E.O for any of our

Serwaa

listeners who haven't heard of you? Could you share who you are and what you do?

Kierra

Absolutely. So my name is Karen. I'm a high level Airbnb coach and host. Um, and a new tour. A host. I always like to throw that out because two roles, like the Airbnb for cars I started Airbnb in Marshall 19, and Simpson is just has been part of my identity, So I love it so much. So how did

Serwaa

you get started in the whole short term rental business?

Kierra

Honestly, I had a friend and she was posting that she made I'm gonna say it was a year that's a Super Bowl was in Atlanta and she had made almost $100,000 by March in just Airbnb. And I'm like, Hold on, girl. What do you do? Like, how do you get an Airbnb like Show me how to get into? Because in the beginning, it was sort of money. Okay, I like girls. Tell me how to be the coin. Eso She kind of just walk me through how to get started, have found in the apartment, had to talk to them, had, like, just all that little stuff that you wouldn't think Thio as someone and from there was history. We got our first apartment because we did rental arbitrage, which is basically where you acquire someone else's property and you Airbnb it complete legal. That's the one question I always get. It is illegal. It is legal. Well, just take your state laws in your city laws. But it's legal, and from there it just it was history.

Serwaa

Well, I definitely want to dive born into rental arbitrage because I keep hearing about how many properties people have in their portfolios. And I'm just like,

Kierra

Wow, But before that, let's address

Serwaa

probably one of the bigger questions on people's minds right now. Is, Is this a safe slash profitable business to enter right now? Just given all the pressures of the pandemic?

Kierra

Yes. And the thing is, I'll have people come to me and say, Hey, I'm not getting booked or, you know, during the pandemic things, they're going slower. But then I look at their profiles and I'm like, I will never stay here. I will never stay here, even if I like. If it was the housing on earth, I think it's all about how you position yourself. And what experience are you providing my clients? They're booked out until summer. I have my drink formula, which is my drink being be listing formula and basically stands for description entitle ratings and reviews, amenities, profiling photos, the experience you provide, which is the most important one. And then the dynamic pricing. Once you have all of those together, you're good to go. You will get the bookings. You will be booked. Okay, So walk us through

Serwaa

that draped formula because it sounds like those are the fundamentals that you need in order to have a successful short term rental business. So walk us through

Kierra

it with the description entitled. Always Say, make sure that you are speaking directly to your ideal guess a lot of people miss that. You have to know your ideal guest is before you even get to the Drake. Because if not, you're gonna be thinking like, What is this saying when you're speaking to everyone you're speaking to? No one is so true for Airbnb. Are you speaking toe families? Are you speaking of the business owners? Who are you speaking to? Because the way he speak to families and what you provide for them it's not the same is what you provide to business owners. I don't want to do is when I'm coming out of time with my family. But a business person may S.E.O with the description title real quick.

Kierra

Always. They have two actresses that describe your property and then your properties names. So, um, one or two actresses. So one of my clients, hers is the cozy cove, a TL Another one is the posh, luxurious Don't get away. What you do is you take that title. You find all of the synonyms to those actives and put them throughout your description so that the algorithm can kind of feel like What kind of property is this who like If I'm looking for, like, how how I find it? You know, S.E.O Airbnb

Serwaa

has an algorithm as well.

Kierra

Oh, yeah, I'm all about the Airbnb algorithm and wow, Now are all your tips

Serwaa

Airbnb specific or would they apply to, like the verbose and I don't know what other ones are out there these days.

Kierra

My clients have used it or verbal and they've done well. But always say I'm specific to Airbnb. I know Airbnb. I don't want to see You know what? I don't know either.

Serwaa

It's good to be clear and specific about what you're offering. That's D. What's

Kierra

next? Next is ratings and reviews. Airbnb has six criteria that have you ever visited? Interview? Absolutely.

Serwaa

Yes. Especially now. Given the pandemic, we've dunmore than we have before.

Kierra

Exactly. So when you visited, um, does they have you read them? Did you end up writing them? You just get that part. Okay, Okay. And then when you're reading them, like, what were you thinking about? Like, what was your thought process? Um, I definitely wanted

Serwaa

to help the next person and answer questions that I had that we're not in the description. So as far as confirming cleanliness, I think that's a big thing right now is I want to go to an actually clean place and then also giving them a better idea of the amenities that people can expect because we stayed at one Airbnb and I don't think they did a great job of tooting their own horn because

Kierra

it was fantastic property.

Serwaa

They had so many amenities. But the pictures didn't do them justice. I would say.

Kierra

Yeah, yeah, I'm telling you so. Basically, everything you just said wraps up ratings and reviews. You have to basically,

Kierra

you have to be. You have to communicate with your guests. The fact that you're you have to say, Oh, I have to verify cleanliness. Why hasn't the hose verify cleanliness to you? In their description and in their photos, your review should say it looked exactly like the photos it looked like it was exactly as described doesn't want e don't know if you visited, like other people's rating. So when you look through them at the top rated air Gaby's, that's really all there. Comments.

Kierra

It varies. It's probably because someone's missing something. But in fact, actually, till this day I only have five stars on all the criteria most people don't. But again, I figured out how to make sure every single thing in the ratings were addressed in that six ratings criteria. But also, you won't be left asking questions because I want to know what I'm saying. I don't know who's hosting me all I know it all because you're a stranger to me. S.E.O. That's so important. So that's all. Raising reviews, um, amenities, amenities, super simple, always say on your landing page, your Airbnb S.E.O landing page. So the one where people click on and this girl ASL. Long as there are no amenities crossed out on page one, you are good because what happens is there was a reason that Airbnb may have it crossed out, or whatever it may be. So at that amenities so well you can always add all amenities but, for example, of carbon monoxide is the most popular one that's crossed out in people's profiles. Always say Go to target Goto Walmart. Get one for $15 and plug it in because the thing is, you have to might not know what a carbon monoxide detector is. But it sounds important, and they might feel like they're missing out on something. Even if you have an electric stove you don't know. I guess you haven't have one. On the next is a profile of photos.

Kierra

I always suggest making sure that, like your face is literally in the photo because a lot of people do have it far away where you don't even see person. You just see the background again. I want to know who I'm like, who's hosting me. I want to see your face, your stranger. I'm singing a stranger's house. I don't know anything about you. Show me your face on. And then for the photos, Always say your first five photos need to be the best because you know when you're scrolling through Airbnb on dure like looking through the photos a couple of times, Yeah, I don't like it. Is girls the next one's girl? You know, S.E.O. That's why I say your your first five photos need to be the best ones at your photo shoot. I don't care if it's the kitchen, the addict. I don't care. But those need to be in the front and then, you know, do best to worse but in like an order. So start with a living room or the outside in the living room, like just the whole house and make sure it's best to worst for each room. Um, and then, uh oh. In the cover photo needs to be the best on your profile. My best one, um, is usually always the kitchen. So that's when people see first. And that's what people click on it on. Ben. Finally on that I always tell people to make sure that you're not just, you know, taking pictures of your Airbnb. Just upload and getting a professional photographer later, it won't help you.

Kierra

The algorithm is the people we are. The algorithm were the one who decides what happens if you're probably If your cover photos ugly and it's not catchy and it's not professional. I'm just gonna go to the next one because Airbnb actually gives you a time period or your Airbnb is at the top, and it's like you never see the new ones. It's at the top and you want you want us to be at the top and it's not gonna be at the top is not gonna remain on like the first few pages, and people aren't clicking through on it when you first you're listening. E No, people

Serwaa

always say, Just start, but it sounds like this is not an instance you want to just

Kierra

start. I don't recommend it. I really don't and then, like you want to stand out from the very beginning, you know? But then that goes onto experiences you provide, standing out what makes you different. Have you seen the tree house in Atlanta that everyone's going to the Airbnb? No big deal. It's like it's one tree houses like they're booked out for like a year,

Kierra

and they have like, I need to lift them up. It's so cool. It's like they have like a bed, and it hangs out of like the tree house. But it's really cool. E what? Asleep hanging out of a tree e literally, but like it's an experience. So that's why they're booked. Oh, even e. I don't know if you've seen the Airbnb. It's like a It's like a big house. And it's like monopoly theme that, like it is like 111 room is candy. What is that? Candy Candy land, anyway? Candy Land is a different game entirely, though. Yeah, it's like different themes throughout the House board games. Even the living room was like chess game. But like it's very specific. Even the light switches are like I want to say in the monopoly room. They're like pieces like it's it's different. They're booked out because they are different. It's all about the experience you provide. If you don't have the money, go blossom. Go buy some boards from Home Depot, create like a little, uh, photo booth. Put some stuff in there and call yourself You need but you have to stand out because long, longer The days were long Gone are the days when people throw furniture and place and call the number. You can't just do that anymore.

Kierra

Um, in order to

Serwaa

get that aesthetic, Are you working with designers or is this something that these people are just skilled at?

Kierra

E I would say it's usually both honestly. Um but you also have to look at you know what do you like to dio me? I like to read. So in our first Airbnb, we had a reading look. But we don't have Children. The pictures You wouldn't know it was there until you got there. But we also know our audience two and they like that kind of stuff. So they love the little the little reading. Look, it was always used. You could tell people sat there. I mean, doesn't have to be that big. It just has to be different. Pinterest Pinterest is my best friend. Growing interest. Um look up. Airbnb is like of hotels. We get just different, you know, different if you If you travel a lot, look at different travel experiences, what makes them different, then everyone else Why would we say Atlanta's before we stay at the Hilton, for example, Atlantis is different. And again, you don't need a lot of money. My little reading that probably cost me $50 total. And then finally, the dynamic pricing is the most important part. Well, actually, all of them are important. But if you're not Price right, you're gonna be screwed, because, okay, I'm gonna keep on the right and always want the best product for the cheapest amount. So I'm gonna find that best product for the cheapest amount. Same goes for Airbnb. If someone's looking for the best Airbnb at the cheapest price, they're gonna be like me A coupon? Er I don't complain, but there are people who complain. So if you're if you're priced too low, for example, you're going to get back at if your price too high, you won't have many guests at all. So it's so important that you dynamically price your property correctly so you can get guests throughout the month.

Kierra

Is this

Serwaa

a tool or a plug in? Or act that you're using?

Kierra

Eso Airbnb has their smart tool, but no one uses it. They don't. I'm just being honest is they undervalue your property. I know the most popular one right now. This price labs I started with Will House. But then we became our Airbnb became so popular it was like, first on the it was third down on the first page and we couldn't really go with their pricing model because we're getting booked so much. So we have an angry that pricing. And even then, we're still getting booked out. We started with, like, $77 a night, and then we have to increase its like 1 51 70.

Kierra

If we had, we couldn't use the pricing models, but if you are on average Airbnb price latches, great little houses. Great. Um, their DNA is, like, semi okay. Tells you how you dio,

Kierra

uh, seasonally

Kierra

got

Serwaa

it. Got it. So at this point, I think you had mentioned that you've had a first property. Now you've moved on to the next, and I hear people talking about having properties all over the country all over the world. Multiple properties. First of all, how are they doing that? Is it that they are renting? You talked about rental arbitrage, or are they purchasing all these properties.

Kierra

That's a great question. So there are one of the strategies that you've heard of. None. Another S.E.O e Let them

Serwaa

know nothing about the business

Kierra

that got you. Got you. So there are a couple of strategies, not a couple. There's a lot among the time speaking moments like I'm good at, though, but there's a rental arbitrage, which is where you approach your homework on apartment complex, and you let them know you want to do corporate rentals. Corporate leases, um, short term renting and you know you get corporate leases. There you have have NLC or some kind of business entity. It doesn't have to be an LLC, but L C protects you to a certain extent. S.E.O. There's a rental arbitrage. There's the bird method, which is super popular, brr or however many arms there are. And that's basically where you like five house renovated, rented out refinance and then I got the last are. But that's also another part, but that that's more capital up front rental arbitrage. There isn't much capital up front is there would be for like, a bird property because you're literally getting the house ready for everything being But once arbitrage your honestly, just paying for the furniture and like the systems you need to get started. Then if you wanna get Airbnb, you're like zero money. Then there's co hosting and, like property managing and with a name you're literally co hosting for someone else. They bought the property. They bought everything they have, everything they have the furniture and all you're doing is hopping in and taking over for them for a price. But you don't have to pay anything. So you mentioned

Serwaa

systems and for the people I've heard have multiple properties all over. Clearly there, they're not there in person. And if there's a front desk, that's helpful. But what systems do you have in place? And what does a team look like when you're trying to really have that five star Airbnb experience?

Serwaa

I

Kierra

would say the system that you need to have is the system for the guest. The guest has to be comfortable. They have to understand how to get there to your property, how to leave all that. They need to understand everything, so you have to think about your customer and your guests when you're creating systems may sound backwards because a lot of people create systems or place off the things they think they need. No. What is your guest? Me? The reason I say that is because because, for example, with the messaging systems, because, you know, there's so many messaging systems out there, so many templates, whatever the case may be. But what if your guests What if they aren't the type to subscribe? Toe phone updates like, you know, text updates. What if your ideal client is like email on Lee A. You need to have a messaging system I used. My five star messaging system is basically where I have messaged people only five times because I've ever been to Airbnb like the message You too much? No, not really. Okay, Good. Last time we went to I

Serwaa

think they had, like, a When you booked, right? Like the day before, Maybe one while I was there and one after I left something.

Kierra

Exactly. And that's the system on you. So a soon as your book, I say, Hey, how you doing? Sounds like a great fit. What brings you into town? And then I'm S.E.O and then and I message always say, but I will say, by the way, stay. Stay on the lookout. 48 hours. You will have all the checking information. I say that because you have people asking. But you said that you will not. Well, you have one or two Betty's. But after that message and it's like you said 40 hours And that's recent all the checking information. What do they need to do, where they go parking All those questions that your guests would have have all those in there three hours ahead. I was just say, Hey, is everything good? Were you able to figure out everything? Are you Are you gonna be good for checking? Because checking is one of those six cracking, Really? So make sure they're good. And then halfway to this day, I always say, Hey, is everything okay? Do you guys need anything? You need towels, toilet paper like No, I'm here for you. I mean, finally, um, our before or after they leave. Usually if they leave, um, and they leave earlier, then check out time, Then I'll send it then. But if they leave like exactly a check out, then I'll send it our actors so they can like, get out and stuff on, but kind of sit down and settle. Drive, you know, playing whatever that the case may be on. That one basically says, Hey, thank you for staying. Um, Airbnb. You know, Airbnb is built on trust. We love, you know, take 90 seconds toe gratifies our view. Um, let us know what you think, Um, and go from there. But if you want, if you want them around, facts are you had to get a five star experience.

Serwaa

Mm hmm. That's true. What system is sending these automated messages for you? What tool is sending them?

Kierra

There's a couple I know hopefully is one h o S t f u l o Y. I personally do everything by hand. And I have people helping me because I had a really bad experience with the Airbnb where they literally messaged me like, six different times telling me about check out, and he got annoyed because I checked out at 2 a.m. I told him before we even got there. Hey, by the way, we're leaving at 2 a.m. We had to drive back to Texas. Cool on. Then they texted us about or I let them know that we left about 20 m. No one's checking their phone, which is fine. Um, and then it's 6 a.m. We get a message. Hey, don't read to check out. So we already did get another message in 19, you know, check out in two hours. We're all automated. Yes, and then check and then again at 11. And we got a message. Hey, it's check out time. We already checked out. Like I I let I let them know so many times and he got still annoying to the point where I just didn't even leave them a review. It just felt like I was a number. I didn't feel like I had an experience. So you have to put yourself in the same shoes. That's why I don't personally use like, specific systems. If I do, we are monitoring monitoring to make sure that if people ask the questions and answer, that's another thing. I sent their little their little number, messed questions and never got responses. S.E.O.

Serwaa

They were just relying heavily on their automation and forgot to actually check in with the people. What about cleaning? I know that is a huge concern for people right now. So what systems do you have in place? Just to make sure the places stay clean.

Kierra

So a your cleaners are the backbones of your business. Without your cleaners, your property is trash. If your cleaners are making sure that you're listening looks like the pictures. You're screwed because again, you want to be that Airbnb. Where everyone saying it looks exactly like the pictures. It looks exactly like the pictures. I always work with military wives for cleaners because I was always terrified myself. I know how hard it is to get a job in different cities. Plus, we move so much, no one was to hire you, so ah, lot of military lives have cleaning businesses. Mm hmm. And baby sitting businesses. So with the cleaning businesses, they care about their business and they care about their image. So they're not going to screw you over. But with cleaning, though, I know people say, Oh, just have them take a picture of your clear, take a picture on their done and upload it to a drive. I don't agree with that because I know myself. And I know that after +45 claims it already know that the routine I'm just gonna clean up. However, I think it's supposed to be clean and might forget a couple of things and take pictures, and I might forget something. So what I say instead, you should have your cleaners record a video of your property and have them kind of talk out what they did. So Okay, right here. I unloaded the dishwasher. I put everything up right here. I put the pillows exactly like the pictures right here. I put all the stuff up the main cause it's log, just like talking it out so that if they do forget anything, they'll stop that video start over and then having a checklist for them is great, too, so that they can go through that and record that video to make sure they're not missing anything. Have them applied to a drive. You don't have to necessarily watch the video, but But you get guests who complained about cleanliness. And if you have that video as proof that your cleaner did this, this, this and that and there's like, Oh, this was dirty or there was this thing or whatever. You have proof in the video that there was not S.E.O protects U.

Serwaa

S. So it sounds like you have figured out everything as far as how to run a business smoothly. What does growing an Airbnb business look like?

Kierra

Growing an Airbnb business definitely takes a team.

Kierra

I don't think you can do it alone. For every 20 properties to reach out to, you get at least three responses. And with those three responses, you should get least one Airbnb. So if you're reaching out to 20 Airbnb is per day or you have a B A reaching out to 2020 properties per day. Whether that's apartments, landlords, homeowners, whoever that may be as long as you between 20 per day within the next month, you should have at least one.

Kierra

So if you want to scale, you kind of have toe. You gotta, you know, rank up. But here's the thing. When you do go to like these apartments and stuff and say you have a couple of Airbnb s with like private owners always say started for private owners because they're the easiest to work with and they just want their mortgage reit s o. And once you have, like three or four there. Then you can start talking to the apartments and you know the big guys and, you know, get the Big Corp releases and get five units here. Three units there, 10 units there because they see that your business model already works. So you feel like you need to have proof that your business model works on Ben. You'll be able to scale up, you know, with the apartments with corporate entities, and you can create deals with them so that, you know, when their employees come to town, they're calling you. So that's how we have a couple of units here, a couple units there. So once you

Serwaa

scales that level, are you hiring a property manager to help you manage

Kierra

all this? Or are you still doing it by yourself? Probably. I've never heard of anyone who hasn't and is because there's only one of us. I would say for one person you could probably manage like a three or pushing it because there's cleaning. Then there is managing guess and all that, but I truly, honestly, 100% believe that you should hire out and work on your business instead of inside of it. Once you get the hang of it, Once you've done Airbnb, then hire out. But don't hire around the beginning. Make sure you understand what Airbnb hotels Make sure you understand cleanings makes you understand what guests want. White guys get mad. If you understand all of that for your property before you hire out,

Serwaa

that's smart. And then you talked about making sure your business model works. What does marketing look like?

Kierra

Airbnb markets for you. I always recommend Instagram creating an instagram for your Airbnb. So a lot of my clients already have instagrams for the Airbnb s so cute on. But you literally get bookings from Instagram. So followers to booking How often

Serwaa

are they posting on Instagram?

Kierra

I always recommend 2 to 3 times a week. But what I realize is a lot of hosts have imposter syndrome.

Kierra

So they post multiple times a day. Um just to show that they're legit. But you really don't need to

Kierra

like just posting a good picture here and there and you're good to go. But

Kierra

I would say just two or three times a week, like the normal average business.

Kierra

Alright, so

Serwaa

Airbnb as a platform itself on instagram Any other marketing avenues?

Kierra

Pinterest is coming up. Interest is coming up my ass. Specialist Taylor, She told me about Pinterest. Um apparently people actually booked travel through Pinterest. I didn't know that. Wow. Yeah, so and then Pinterest is actually out of all the platforms. If I'm, don't call me on this, but they have, like

Kierra

like, like, what is the word when it's, um

Kierra

basically, the longevity of each post is, like, way longer because, you know, like the recipe that was close to seven years ago. I might still use that today. Exactly. Versus on influences longer, right? Mm. Exact on. And then what are some others? The are vo home away. They're just like Airbnb, but they're older. They're they're more curated towards people who are going on vacation, spends on vacation. Um, what other platforms? Expedia. Tripadvisor, booking dot com. Thes air. Also kind of expensive, though. Those are kind of expensive to get on. But when you say expensive, is

Serwaa

it that they're they're cut of? Your booking is higher. What's the average range

Kierra

I've seen?

Kierra

They get high. I can't. I just know that I'm okay with Airbnb because they're only charging me 3% per person. Just very good. Really good. Um, and then another thing, too, is a lot of people. They have their own direct booking size. That's probably the the best one, because you don't,

Kierra

although it comes on to you. So if you are doing good organically on instagram because a high chance that if you do run as and you know you have a professional doing as for you, that you'll get booked your website, your direct booking a week.

Serwaa

That's super next level. Then, if you really know how to get the traffic, then you can sidestep Airbnb altogether

Kierra

and getting the traffic. I would say this. You have to know who you're talking to, Elizabeth on a customer, quick. So let's say you So you are a mother. You're traveling. What are you looking for in a property

Kierra

safety first?

Serwaa

Cleanliness space for the kids. Um, of course, we're traveling to somewhere that we can have activities for them. So, you know, what are we in close proximity to? Um I

Kierra

would say those are

Serwaa

the top things. Of course. I want a beautiful space.

Kierra

Yeah, we're looking at your profile. We're building an Airbnb specifically for you and mothers like you. What kinds of things do we need to talk about our description?

Kierra

Safety ratings? What are walk scores? What are what's in the area? And how far in minutes are they from the property? Do I have parking? Because as a mother, I'm sure you're like you don't want to be taking ubers with your kids. You probably biggest TV. Exactly. Is your free parking If there's not free parking, I need a detailed description. But how? Parking works Because I don't have time to begin. My kids ought to get like I just don't have the time S.E.O in the description. You need to make sure that you are enlisting all of these things. Plus, I always say to in your first five photos, take them through an experience that speaks toe all of those points. Hmm. But you can go look at the top. Airbnb s in any city. Their first five photos represent what their reviews air saying,

Serwaa

Got it. And they represent what their ideal guest is looking for literally on it. So,

Kierra

for example, I saw a property. I was like, great for kids. Great space. Lots of space, Um, in a great area. Great for kids, like all those kind of comments. First five pictures, literally a spacious living room and dining like open layout. A picture of the backyard. Oh, their dog comments to a picture of the yard that was huge for dogs. Andi, I want to say they had also like high chairs in there, too, in the first five photos, just to show that it's family friendly. That's another way you can avoid giving, like the part of your two is just making sure if you are really friendly, right, first, five photos that makes sense. So if at this point

Serwaa

people are listening and they're they're thinking, this sounds doable, but I need a little bit of guidance. How can they get in touch with you? And how can they keep learning from you as their on their Airbnb journey?

Kierra

I love that first off, listen to the podcast again and take more notes before you even hopped on to the next step. But after that, after that, when I would say is to go to my Instagram at coach for the host C O A. C H for the host have so much free, like content there and just so many little tips that no one's gonna tell you. Check out. The free content is free. And then after that, you know, if you feel like Okay, this is doable. That's when you know, we would have been a call. I actually haven't. I'll say yeah, being outside tomorrow. But I have a program coming out where I will actually be leading people through getting an Airbnb or literally knowing nothing to scaling their business on. Do you know if they want to do Airbnb? Long term scaling that business? Um, it's called first class fundamentals. And then finally follow me on clubhouse to your own clubhouse, right? I love it. I was gonna clubhouse because I host rooms with other Airbnb experts. And you can get information from them too, because they have different perspectives from different markets,

Serwaa

So that sounds good.

Kierra

Well, Kyra, thank you so much for sharing your Airbnb

Serwaa

knowledge with us today. I'm sure you'll get a lot of people contacting you, trying to figure out how they can get in on this too. I

Kierra

think everyone should at least have one Airbnb because it's possible everyone travels. There's room

Serwaa

for all of us. High Off-Scripters. I'm so glad you made it to the end of this episode. If you enjoy listening to our show, please pay it forward by sharing us with your network. Between episodes, you can find me on Instagram. Our handle is at She's Off Script, or you can catch up on past episodes at She's Off Script dot com. See you on the next one.

hey there!

I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

Every Expert Needs a Personal Brand. Not Sure Where To Start?

Steal my playbook! In the age of social media, it’s not enough to expect your product or service to speak for itself. Whether you’re a corporate queen, side hustler or entrepreneur, you need a brand that creates trust with your audience.