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Podcast

Episode 123: How To Get More Business Leads Using Pinterest with Presh Rodgers

Feb 11, 2021

In today’s episode, we meet Presh Rodgers, a Pinterest Badass for coaches, service providers, and content creators who are ready to pimp Pinterest to skyrocket their visibility and grow their email list with action takers.

If you’ve ever wondered how you can start using Pinterest to generate leads and drive traffic to your website, then you should listen up because Presh is answering that question. During our conversation, she is sharing how to strategize your content for cold traffic, why content creation goes hand in hand with Pinterest, and the importance of keywords, plus so much more.

Listen on Apple Podcasts

You’ll learn:

  • Why people go to Pinterest looking for a solution to their problems
  • Business strategies for new Pinterest users
  • Understanding that Pinterest is a top funnel platform
  • How to find and use keywords
  • The benefits of using Pinterest ads for business owners
  • Why understanding your customer’s journey is critical for success

Mentioned in this episode:

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Episode Transcript

Presh

So video is also becoming pretty big on Pinterest. Like all social platforms, it's very easy to create smaller videos. So if you do like REELs or Tik Toks, you could easily repurpose those right to Pinterest because they're already the perfect size. You just put them on Pinterest. You keyword the title and keywords the description so you wouldn't use like a caption like you would use on Instagram. You're using actual keyword descriptions that describe what the video is about.

Serwaa

Hi Off-Scripters! It's your host, Serwaa Adjei-Pellé, and welcome to Episode 123 of the She's Off Script podcast.

This is a show where we hear and learn from women who've created unique blueprints for their business success. My hope is that you'll hear their stories and translate their gems into a unique path for yourself.

Serwaa

In today's episode, we meet Presh Rogders. If you're a business owner who thinks Pinterest is only for recipes and D I Y inspiration, listen up because Presh is about to blow your mind!

As a Pinterest strategist, she helps coaches, service providers, and content creators use Pinterest to get more eyes on their work and grow their email list with and without interest. adds during our conversation, Presh walks us through how we can repurpose our existing content for interest. She also walks us through a workflow for posting on Pinterest, the best images to use keywords, titles and so much more about the platform

Before we hear the rest of Presh's episode, I would love it if you could subscribe, rate , and review our show on iTunes or anywhere you're listening to podcasts. This will help to spread the word about our podcast. So amazing stories like Presh's can continue to inspire women looking to launch their own Off-Script journies.

The She's Off Script podcast also has a membership community to help you launch and grow your business with resources and coaching. Join our boss Off Script community today by going to www.serwaaadjeipelle.com/community

Serwaa

With that, let's go off script with Pinterest Strategist Presh Rodgers

Serwaa

Presh Rogers, welcome to She's Off Script! Thank you for being here.

Presh

Thank you for having me excited.

Serwaa

So for anyone who hasn't heard of you, could you share who you are and what you do?

Presh

Sure. Hey, guys, So Presh And I am the Pinterest Badass some people say marketing expert, but I find a little bit boring, and I like to spice things up all the time. So I say Badass and I do both Pinterest marketing and Pinterest ads for coaches, service providers and content creators who are ready to basically pimp pinterest to get more eyes on their content and grow their email list with action takers. So to overall skyrocket their visibility

Serwaa

So how did you get into using Pinterest for business leads and traffic?

Presh

So I started out as a virtual assistant in 2019, and I didn't know anything about this whole online space. I knew nothing about Pinterest marketing. I was more into Instagram at the time, and I was like, Okay, I'm gonna be a be a maybe do some social media. And then the course that I took introduced me to Pinterest marketing. And like most people, I was like wait, people pay people to, like do pinning for them because I had the mindset that most people have is that Pinterest is like recipes and, you know, travel, inspiration, home decor , and all that stuff,

Serwaa

and that's what I use it for. So I'm hoping to learn some tricks.

Presh

You know what as a user and not as a business. So when I started understanding how it is that the business is like, Oh my God, because for some reason it's so funny to me now. But for some reason people fail to realize countries of the search engine and it's like But you go there to search for things and they're like, Oh, yeah, right, because we think search engine, we think Google. But Google, YouTube, Pinterest they're all search engines and you go there with the solution or with the problem looking for a solution or for pinchers, you might be looking for a solution or looking for inspiration. So when it comes to using it as a business, it starts to make sense because one I think a lot of our like this generation and millennials especially, were very visual. So we're naturally gonna look on Pinterest for something. So if we're on there looking for anything, even though you might not think it's gonna be visual because it's a visual platform, you're gonna like just search there anyway. So it's definitely a bit like a great place to be, and I've learned that myself and it took I probably leash down into Pinterest in August of 2019, so and spent over a year now, and I completely love it. It's been great for helping me to grow my email. Let's grow my business, learn how to get more leads. And I love teaching people to do the same.

Serwaa

So you mentioned that you're working with coaches and service providers, and it gives me pause, because if the everyday user already has the mindset of I'm going to Pinterest to get recipes and home decor ideas, is there a subset of users who also sees Pinterest as a place to go and get, I don't know, business coaching advice?

Presh

Yes, because I think we have to also think about how do people outside of the online space look at Instagram? They look at it as a place to put their food pictures, their life pictures. They don't think of it as a place for marketing their business. But we know that is definitely a place for marketing your business now, and the same thing goes for Pinterest. Yes, there might be a subset of people who go there naturally for finding recipes, but there's also people that I go there all the time. I found my actual Pinterest mentor from finding her freely on Pinterest, getting on her email list, finding out about her Facebook group, then joining her course coaching program. And that started from Pinterest. I found another coach from their podcast, and that started from Pinterest because I naturally I'm going to search there for what I'm looking for and from my searches is going to be business related.

Serwaa

Got it!

Serwaa

So what nstrategies would you recommend for business owners who are just starting out to use Pinterest?

Presh

So if you're just starting out, depending on if you're like a culture or service provider or content creators like a course creator, you have toe, of course, have content that you can put on the platform. So that means your content can come in many different forms. A lot of people get hold up thinking, block content or written content, and for me it's not. It doesn't have to be a traditional blogged. So, for example, if you do podcast, if you have video content, all those things can go on your website, and you can then post those things to Pinterest to drive traffic to so The first thing is definitely making sure you have the content that can go on Pinterest. And that's just what anything where you're building, content out, thinking how you can use it across all your platforms that were purpose ing. It is very key when it comes to all networks, that's like the first thing is, Do you have the content? Do you have content that you can put on your website that you can actually drive traffic to? That's more than just like your freebie or you're often and then after that is usually breaking down, getting a workflow together, understanding how Pinterest actually works, understanding why you want to use the platform because you want to use the platform for different reasons and because Pinterest is the top of funnel platform, so that means this is where a lot of new people are going to find you. And that's like the best thing about Pinterest is that it's cold traffic, so you as a business, we always want new eyes on our content, and because of that you have to create content for Pinterest that is made for cold traffic. So they use the example, And if I'm on Instagram and I tell my audience about a free offer or a free PdF in my in my bio, it might just be a link. They just give me their email address. That's it. But on Pinterest, I'm going to make a whole landing page that actually is made for someone who does not know me does not know what this offer is about, so that they can see it's what they need and what they want and be willing to give me their email address.

Serwaa

Wow, that was That was a lot, so let's break some of it down. So you talked about it being a visual platform. So what kinds of images and videos perform the best and will help to drive people onto our website,

Presh

so it depends on your audience. One thing about Pinterest is really big on testing things out. So when you are creating pin images for Pinterest, you want to make sure that you're using certain words on the image that are keywords and key words because of the fact that it is a search engine so that you want to make sure your content is being found, and then that the content has keywords that are that's going to catch the one's attention because if you're scrolling down Pinterest and you're just a picture and it doesn't say anything about it because you're not a recipe or a food blogger or something like that with a picture of a food like he's the food, you want to make sure your picture actually said what your content is about using specific keywords. So video is also becoming pretty big on Pinterest. Like all social platforms, it's very easy to create smaller video. So if you do like reels or Tik TAKS, you could easily repurpose those right to Pinterest because they're already too perfect sides. You just put them on Pinterest. You keyword the title and keywords the description so you wouldn't use like a caption like you will use on Instagram. You use an actual curator description that describes what the video is about. So once again, that is using keywords that people are actually going to search for, and not just like a witty caption, because that's not really what matters on Pinterest, because people are not going to see that until after they click on the pin itself and then you can also use shorter videos. You could do a video between four seconds and 15 minutes, but because it's Pinterest and it's still new to video, usually I recommend no more than one or two minutes. And if you have a longer video, make it more like a teaser or a clip that's enticing to get people to go to the rest of the video.

Serwaa

Got it? So you've mentioned keywords a lot. What tools are you using to find the right keywords? And I know often times it goes back to who is your ideal audience and what are they looking for? But how do we go about finding those keywords?

Presh

The funny enough? Because Pinterest is a search engine, it's actually best to start on Pinterest. So if you are going on Pinterest, you will use the search bar to see what comes up when you type in a search word that is related to your content. And the main thing is thinking about your audience and what they will actually type into a search bar. So, you know, if you have a financial coach, they might not type in financial coach. They might type in what their problem is. You know they want to save money. They want to learn how to budget. So you will type in those keywords andlike, you gotta think like, OK, what are they? Where are they in their journey to maybe need a financial coach. But right now they're just thinking like, I just need this template or I need to spread She or I need to just learn something. You know how to learn how Thio manage my finances better. And so when you're typing those and you can see usually have a dropbox and you could see any of the popular key terms popping up there and the actual search results, you can look at other people. Pin images. See what keywords are across are showing up more often on there's look at their descriptions to find other keywords. So these are just the basic ways to kind of see and when you're when you're doing that, typing in those keywords see if your content will actually fit into those keywords, because you might type in something like financial spreadsheet and you see types of spreadsheets that doesn't align with your type of spreadsheet or your business or something like that. For example, so you wanna make sure that if you want to use those keywords, you want your content actually to make sense in those searches because you know that people are searching for your content in that particular search you can also use. I use keywords everywhere. That's, Ah, chrome extension. It is really good because if you type in anything, and Google or YouTube will give you very related keywords, and I like to use those to kind of like either get ideas or inspiration for keywords that I might have been think of and then try to type them into Pinterest and see what's happening what's coming up.

Serwaa

Okay, so at this point, I'm sure there's some business owners listening who are thinking I can't handle another platform. I'm already, you know, not as consistent as I hope to be on YouTube. One on instagram. How doe I even incorporate another one. But could you speak to the payoff, maybe of investing time on Pinterest versus investing time on Instagram, and then also, do you have any processes and systems that business owners can use to automate or make it a little bit easier to incorporate Pinterest.

Presh

Yes, absolutely people. Usually that's like the first thing that's like time. But the thing about Pinterest's Pinterest is a very long game, and it's a long turn on investment. So one thing I love to bring up is that a pin on Pinterest last basically forever. It's on a platform. People can always find it through a search. And Pinterest has a lifespan, usually a pin, as a lifespan of at least 3.5 months, meaning that it gets to his peak at 3.5 months. And it's still going to keep going from there. There is nothing that you're going to put on Instagram Facebook that is going to be able to last that long something you put last week people have already forgot about. They're not going to see it again. It's done unless they go through your page, whereas on Pinterest all they had to do a search in the search bar. And if you posted something four years ago, it's still can come up. So it's very well known that even if you as a user going Pinterest and search for something, you found something from 23 years ago. That is still relevant cause it's evergreen. And can you imagine your content, your free offer, Your evergreen course still be being found three years from now because it's still something that's relevant to someone in that space in your journey. So that's why I think the pictures is definitely worth it. It does take some time in the beginning, and it does require you to be consistent. But it's something that's always going to be the gift that keeps on giving. Even without you have nothing to do any engagement. You don't have to comment. You don't have to show up on the platform. Often you don't have to do all the extra stuff that you have to do on these other social, actual social media platforms.

Serwaa

Okay, well, so far, that's sounding good. That's sounding good. So the next part was all right. So now that you've convinced me, what are some tools and some processes that I can put in place to make it easier for me to adopt it?

Presh

Yeah, so one of my favorite chooses tell when the Hotel one is basically used to schedule entre pins to bachelor pins So for me, I usually batch about one or two months of pins at a time to go out for the next two months so that I don't have to worry about painting every single day. I don't manually pan very often if I manually pin it's other people's content that it's related or complementary to my content. So I'm pinning about Pinterest stuff. I might pin some Facebook stuff, some instagram stuff, because that's related to my audience that they could find useful. I wouldn't pin like recipes or something like that, because I'm using it as a business, and I'm thinking about my audience is gonna follow me as a business. So using tell many allows me to make sure my content is going out consistently, and then I will manually pin every now and again when I'm just on the platform. And it also, if you use, tell me if you have, like content that is evergreen that you want to continue to send out often like every mean two or three times a year, you can use their smart loops, and it will automatically send that content back out every year, having many times you set it up to do that. So it really sells you a lot of time. If you have, like something that you know is Evergreen is something that people can find useful. Maybe it's seasonal, like If you have, like right now, a lot of Valentine's Day stuff is going out. So if you create Valentine's Day stuff for, for whatever reason, maybe couples therapy type of stuff, you could still have that going out around like December due January automatically from telling without having to think about it, because that content is still relevant. So tell one is definitely what I suggest using to help you save time. It's very efficient until you see the best time. Thio most optimized times toe post your pens and it's very, really good to keep you ahead of things and not having to think too much about what a my opinion today.

Serwaa

Wow, So when you mentioned that you prepare two months of content in advance, my eyebrows went up because that sounds like a lot...at least to me.

Presh

So I was. It is I usually recommend about a month at least of content. I just doom or because I don't pin as much as some people dio and I'm just a big bachir in general, like even when my instagram stuff I patched like three months of content at the time of the time. It's like a long week long process, but it's like I know it's done if there it is S.E.O, but usually about a month of content is this doable in about a day or two, if if that long.

Serwaa

So what is your Pinterest batching process then? And does that include repurposing from other platforms as well?

Presh

So my process is kind of have a workflow over the course of a week. So every week I do something so basically, my, I have a main piece of content which I suggest everyone starts start with. So depending on what your main piece of content is for your creating creative process minds, this videos. But I do IGTV videos and then I have those turned into blog posts. They're turning into REELs and tik toks and all that stuff and all those pieces of content are then put onto pan tries. But when I'm setting up my workflow, I'm creating like the pin titles, the pin descriptions, everything at that one time that one week. So then the next week, I might focus on creating the pin images. Then the next week, the actual matching process of putting up until when? So it is the process. But once you have that workflow going, I usually spend maybe 1 to 2 hours a week, 4 to 6 hours a month on Pinterest.

Serwaa

Interesting. And that sounds like a good payoff for a good return on the time spend.

Presh

Yeah, I, like everybody has a different process, but I like splitting up exactly what I'm doing instead of like, Okay, I'm going to do this one video and do everything like the video. The captions depends. I'd rather just do, like planning then creating the content, then actually bashing and then be like, Okay, I'm done.

Serwaa

So what does consistency look like on Pinterest then? How often should you be pinning?

Presh

So it depends on the person and the business and what your audience is actually relating to, because everybody tactics are different. So I like to say how many times you pin per day and this is a tactic. Is a part of your strategy, But it is a tactic, so it could be anywhere from five times to 20 times some people paying more. Because Pinterest has changed a lot from what I used to be like. People used to pen like 30 to £40 a day. I do know

Serwaa

what they say. It's all original content.

Presh

That's the thing. They used to spend a lot of other people's content. And then because Pinterest has changed, especially for businesses that they tell you because you are using it as a business, you should be pending MAWR, like most of your content in general, because you want to drive traffic to your content, is you want to current traffic for your content and not like for other people's content. So that way, I always say, depending on how much content you're creating, a month for your business, you should be able to pin anywhere from 5 to 20 pins a day. And the thing about that is that it's because Pinterest Ramallah about having like boards. You're not painting 20 new pieces of continent day, so that's the that's the difference. So if I break it down to like if I'm paying £300 a day. 10 pins. I mean, £300 a month.

Serwaa

Griffin's

Presh

a day, and then I'm pitching that to like, five or six boards that I could do the math and say, Okay, this is how many pins I have to create a month. So me, normally I create about 40 pins a month

Presh

and pin them to about six boards, so that's like 240 pins. And then 60 of those pins will be other people's pen,

Presh

so I know it's a lot of math. People usually get confused about that. It requires you thinking through like how maney pins you want to actually create and that that's based around how many pieces of content you're creating and then getting that strategy around the tactics of okay. If I'm creating this many pieces of content, I'm going to create this many pins per piece of content, and then I'm going to pin this many pins a day.

Serwaa

Got it. So once you have your organic process down like your content creation and you're already getting some good traffic, how do you supercharge that with ads?

Presh

I love Pinterest

Serwaa

S.E.O.

Presh

I like to say you know it's such a new thing. People are still like Wait a minute, just as is the thing. And I'm like, Yes, you don't have to give Zuckerberg all your money like there's other things out here. Two guys, It's really good because it's still pretty new. I want to say Ad started in like 2015 2016 on Pinterest, and they've been pushing it much more starting last year because they became publicly traded. So or I think it became public trade in 2019. So Pinterest as has been getting bigger and growing even mawr. And it's the perfect way to do it if you have limited patients or no patience, and I'm not that patient of a person, I like things to move a little bit faster, too. And Pinterest organically requires patient because one is to search engine, so it's going to take time to index your content and get it found. But if you add which can sometimes be pretty cheap, you can definitely supercharge or celebrate your growth. Get your content seeing quicker, get a really great turn around and pretty low C p. A. As well.

Serwaa

Mm, wait for for us. We don't all know the drug and what is C. P. A. Stand for

Presh

cause for action. So say, for instance, if you are using pictures. As for growing your email list and the average cost maybe $2 per email sign up. You want to try to get as low as you can, so I have a client right now. Her email sign up is, I think she were at, like, 85% per email sign up. So that would be how much you're you're paying per someone signing up for your email. And, of course, if you have, like trip wires and things like that, you could easily get your return on Aspen back.

Serwaa

Hmm. And how does that compare to what you may spend on a Facebook ad?

Presh

I can't tell you.

Serwaa

I

Presh

really don't know Facebook. As I actually do know, she runs Facebook ads. I can't remember her Facebook ads cost for action Waas, but she's pretty happy with her Pinterest once The thing is, they can run at the same time. They can actually do well with each other, because if someone find Pinterest, they click on your link. They go to your page and then they go on Facebook. You can retarget them because your Facebook pixel and your Pinterest tag, which is basically a pixel, are on that platform. So now they're going to get retargeted on Facebook. Same thing if they're on Facebook, go to something and they go to Pinterest. Now they're gonna get retargeted on Pinterest, so it's really good to work together. And it's not like you have to choose one of the other. But of course, because I am Pinterest as I'm going to tell you the truth Pinterest ads. But yes, it's definitely People have to remember lower competition a lot of times because it's still pretty new. And the best thing about Pinterest, as is that once you turn off ad, it still could get a lot of attraction because the pin is still on Pinterest and it has been saved by people, so more people are naturally going to see it even after the ad has been turned off. So it's going to keep being the gift that keeps on giving because you know, Facebook, as once you turn them off, they're done like

Serwaa

Oh wow! So for any of the business owners listening who feel like they do want to dabble. What is the first thing they should do to get started?

Presh

The pinterest ads

Serwaa

with interest in general

Presh

interest. In general, I like to always say, Do your research. So see if your audience is there because people usually ask me like it is my audience on Pinterest and, like the first thing I would suggest is going there and typing in keywords, seeing what's coming up seeing if you see content like you're seeing. If you sing people in your niche there more than likely, then your people are there they're searching for. And I would say that Pinterest they released their Pinterest predictions, which usually are eight of 10 of them, are like pretty spot on. And one of the things they said was that CEO is the new D i. Y. Because the business searchers have been so high over the last two years that they can see that that is a place that things are growing because online businesses have grown in general. So that's the first thing things your people are there. The second thing is really doing your research and not your research, understanding why you want to use the platform and getting that understanding because you can say I want sales from it. But now you have to think about even deeper. What are the different steps that's going to take you to get that sell? Because Pinterest is top of funnel, So that means people are entering from Pinterest. But a lot of times they're not gonna be a direct sale unless you're like in SC Seller and Shopify. You actually sell physical products, maybe, but as a like a culture of concentrator or service provider, you might have a actual customer journey that they go through. So I found my coach via Pinterest, and one of things was that hard customer journey might have been. Her ultimate Pinterest goal might have been. She wanted me to join her course, but my journey was that I got in her email list. I joined her Facebook group I, you know, felt that know, like and trust from being in her Facebook group and being on her email list. And then when it was time for her to announce her course, that's when I joined because by then it might have been, I think it was like 34 months later, maybe even longer. Six months. By then I had built that know, like and trust. I like her, you know, She's amazing. I want to join her course. But I didn't go directly to Pinterest. And by her course, like so people have to understand. You need to know your customer journey. You need to know your funnel, and you need to make sure that it's built for cold traffic and figuring out where people come from. Because even when she asked me like, Oh, how did you find me? I was like, Oh, I was on your email list. But the truth Waas I found you from Pinterest. But that's not even my first thought. My first thought is kind of like my last thing like, I'm on your email list.

Serwaa

Oh, God. So now for anyone whose interest is really peaked and they may wanna work with you, how can we find you?

Presh

Yes, I am Presh Rogers. So P r e s h r o d g e r s on instagram. That's my favorite platforms and hang out with to show off my shenanigans, as I call them, because you know Instagram is engagement. So I like to show up on engagements off my stories and you could definitely find how you can work with me. I have two signature offers just Pinterest ads and I also offer a v i B

Presh

b is correct for badass VIB day. So if you're looking to get on Pinterest and get started and learn the how this is definitely for you

Serwaa

great Phresh. Thank you so much. You've given us a lot to think

Presh

about.

Serwaa

Hi, Off-Scripters. I'm so glad you made it to the end of this episode. If you enjoy listening to our show, please pay forward by sharing us with your network. Between episodes, you can find me on instagram. Our handle is at She's Off Script or you can catch up on past episodes at She's Off Script dot com. See you on the next one. Mhm.

hey there!

I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

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