podcast image

Podcast

Episode 129: How To Market And Grow Your Wedding Planning Business with Aleya Harris

Mar 25, 2021

Why do so many female entrepreneurs struggle with asking for the sale? To help us tackle that question, I’d like you to meet Aleya Harris, the founder and CEO of flourish marketing. Aleya is a wedding pro educator and marketer who helps wedding catering and events business owners gain the visibility they need in order to get a consistent stream of clients.

In this episode, Aleya shares how she turned the disruption of the pandemic within her industry to build multiple streams of income into her business. She also offers advice to new business owners entering the events industry. Listen in as Aleya shares the evolution of the events industry within the last year, how to craft your story to command value, and advice for building your business on a solid foundation.

Listen on Apple Podcast

You’ll learn:

  • How the wedding and events industry has evolved over the last year
  • How to get yourself (and your business) more exposure
  • Why you should take an inside-out approach when setting your pricing
  • Crating your story to command the value you’re looking for
  • Advice for building your business on solid ground

Mentioned in this episode:

Instagram: @aleyaharris
Website: flourishmarketing.co/ 

Ready to Launch Your Business?

Join Our Membership Community

The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community


Episode Transcript

Aleya Harris

most wedding planners are women, and we have a very hard time asking for the sale in general. So we undervalue ourselves. We don't charge enough, and then we are not direct enough to say I'm worth this. I'm fabulous. You should buy them from me. You need buttons on your site that are not contact contacts. Too vague.

Aleya Harris

It needs to say, Schedule a call,

Aleya Harris

get a quote book now and have it multiple times down your homepage. It should not be difficult for people to spend money with you or to understand what you do.

Serwaa Adjei-Pellé

I Off-Scripters It's your host, Serwaa Adjei-Pellé and welcome to Episode 1 29 of the She's Off Script podcast. This is a show where we hear and learn from women who have created their own unique blueprints for their business success. My hope is that you'll hear their stories and translate their gems into a unique path for yourself.

Serwaa Adjei-Pellé

In today's episode, we meet Aleya Harris, the founder and CEO of Flourish Marketing. Aleya is a wedding pro educator and marketer who helps wedding, catering and events business owners to gain the visibility they need in order to get a consistent stream of clients.

Serwaa Adjei-Pellé

After over 13 years marketing in the events industry.

Serwaa Adjei-Pellé

Aleya went full time with running her own events focused marketing agency right before the pandemic disrupted her industry. During our conversation, Aleya gives us a behind the scenes look into how her appears have rebounded their businesses. She shares how, as a result of the pandemic she built in multiple streams of income into her business. She also offered advice to new business owners entering the events industry and so much more. Before we hear the rest of Aaliyah's episode, I would love it if you could subscribe, rate and review our show on iTunes or wherever you listen to podcasts. This will help to spread the word about our show so amazing stories like Aaliyah's can continue to inspire women looking to launch their own Off-Scripters journeys.

Serwaa Adjei-Pellé

The She's Off Script podcast also has a membership community to help you launch and grow your business with resources and coaching. Join our boss Off-Scripters community today by going to Serwaa Adjei-Pellé dot com forward slash community.

Serwaa Adjei-Pellé

With that, let's go off script with the founder and CEO of Flourish Marketing, Aleya Harris,

Serwaa Adjei-Pellé

Aleya Harris Welcome to She's Off Script. Thank you for being here.

Aleya Harris

Thank you so much for having me. I'm thrilled to be here.

Serwaa Adjei-Pellé

Of course. So, for any of our listeners who haven't heard of you, could you share who you are and what you do?

Aleya Harris

Absolutely. My name is Aleya Harris, CPC and I am the owner and founder of

Aleya Harris

Flourish Marketing, which is a marketing agency for wedding and creative professionals. We help you make money doing what you love. Oftentimes, people who are really creative and have a big talent. I have no idea how to run a business or how to market themselves. So we have done for you services where we work with you through coaching and memberships to help you market. And we also have done with you services through strategy and copyrighting to help market for you.

Serwaa Adjei-Pellé

Got it. So how did you go from owning your own catering company to now teaching others in the event industry how to market their businesses?

Aleya Harris

Oh, there was a journey, so I think that they should try to give that short version of it.

Aleya Harris

So I actually I graduated from the University of Southern California, and I went into the

Aleya Harris

fashion industry and then the cosmetic industry and I was like, That's it just was not my jam. I was. It wasn't I wasn't I wasn't feeling it. Then I got laid off, which was the worst. It was the worst of times. It was the best of times because at the time I was like, No, But now I look back, I'm like, Yes,

Serwaa Adjei-Pellé

right, blessing in disguise.

Aleya Harris

It was a total blessing in disguise, and it allowed me to really walk down another path because in that time I couldn't get a job doing anything. And this was before uber and all that stuff. I couldn't like, dig it out and I couldn't get a job doing anything. So I decided to go to culinary school at the urging of my sorority sister. And I was in culinary school for two years, and while I was in culinary school, I started my catering company and my private chef company,

Aleya Harris

and I was able to grow towards the end of culinary school in a couple years after that to 20 recurring account. And then I was a private chef for celebrities in the film and music arena. Then I'm like, This is great, this is great, but I wanted more, because when you're a private chef, you're still in the background.

Serwaa Adjei-Pellé

Mm.

Aleya Harris

And

Aleya Harris

that is not my personality. I can see it

Serwaa Adjei-Pellé

shine,

Aleya Harris

shine, baby shine. So I decided I was like, Okay, what am I going to do so I can use my now two degrees together? Still do what I love, but also find something that really sparks me. So I applied online,

Aleya Harris

You know, you apply on your like no one's ever gonna see this.

Aleya Harris

And I applied online to work for Google's food team as a vendor partner. And I got that gig. So I ended up working with a team of international marketers to help build up messaging and help build up the frameworks around the internal food team, as well as the Google Food Innovation Lab, which brought in,

Aleya Harris

you know, the people at the forefront of food science and sustainability to have these discussions

Aleya Harris

about what food will look like in 10 2030 40 years. And I loved it. But every good thing to get the new good thing. So then I was promoted for my parent company and rose up to become the head of marketing for North America for one of the largest corporate food, service and facilities companies in the world.

Aleya Harris

And I looked around and I'm like, This is great. Yeah, money. But I'm like, this is not I'm out of my groove. I'm out of talking about things that I just adore. I'm out of

Aleya Harris

connecting with people that are helping other people live their best lives. What am I going to do about it? So while I was working, I started my business that I currently own, which is called Flourish Marking. And I'm like, Okay,

Aleya Harris

as soon as I get flourished marketing up

Aleya Harris

to match my income that I'm going to quit,

Aleya Harris

I promise. Mm

Serwaa Adjei-Pellé

hmm.

Serwaa Adjei-Pellé

Not everyone can get it there, though.

Aleya Harris

No. And I didn't I didn't get the chance because

Aleya Harris

I got laid off.

Serwaa Adjei-Pellé

No. Oh, no. Another blessing.

Aleya Harris

It was another blessing. I got laid off in February of 2020 and then I said, Okay, well, let's just do the same flourish. Marketing at that time was designed specifically to serve the wedding and catering and events industry.

Aleya Harris

And I'm like February 2020 right before the pandemic. I'm like, This is fine.

Aleya Harris

Everything's fine. You know, things are burning around you. Everything's fine. It's all fine. I'm just gonna keep pressing forward because I I was at a fork in the road. I could have decided to go apply and get another job highly qualified.

Aleya Harris

Or I could do my own thing, which is what I really, really wanted to do was go back into business ownership. That's what I decided to do. One of the first conferences that I spoke out with Cater Source 2020. Well, that year was cater Source. 2020. It was in March, the very beginning of the pandemic.

Aleya Harris

I remember leaving one of my sessions where I was speaking,

Aleya Harris

walking out into like the general hallway, and it was like a scene from Armageddon. It almost felt like it was in slow motion. People were crying. I saw one lady like slide down the wall on the phone in tears because the governors, at that exact moment, had just announced that everything was shut down.

Aleya Harris

These people had some of them had lost hundreds of thousands of dollars of business in like 20 minutes, and they have brides calling them. They had mothers of the bride calling them vendors venues. I mean, there are people running down the hall like it was it was madness. And I sat there, as you know, still walking through the flames, right? Like, what have I done?

Serwaa Adjei-Pellé

What is going on?

Aleya Harris

What? I decided that I was going to focus on marketing to these people in the middle of Armageddon. What is happening?

Aleya Harris

And

Aleya Harris

I kept I kept at it. I was really blessed that I

Aleya Harris

didn't have to go get a job, really, really blessed. But there's some some very intentional things that I did.

Aleya Harris

First thing was, I was like, Okay, I need to build up my audience. I think I'm great, but no one knows that. So the very, very first thing I did at that conference was to get a publicist. There are certain people in the room

Aleya Harris

that you're like, Gosh, I'm sure I'm hearing her a lot and her a lot and him a lot and her, And then you start being like, Wait a minute. I think they're all connected with who's the single point that is connecting them

Serwaa Adjei-Pellé

publicist okay with

Aleya Harris

my publicist, and I'm like, Well, clearly she knows what she's doing. I basically begged her to work with me, and she was like, You really don't have to beg me. I really like you. But I was like, I don't care if you like me or not. You're working with me.

Aleya Harris

Luckily, she said yes, and it was the best investment I ever did because I needed to build an audience.

Serwaa Adjei-Pellé

Good. So we're gonna talk about that because as new business owners there, a lot of people who are unsure about how to get themselves out there and sometimes they're even hesitant to be the face of their business.

Serwaa Adjei-Pellé

Right? So let's definitely talk about that. But before then, So you come out of your speaking session. It's like

Serwaa Adjei-Pellé

Armageddon over there in the in the open conference area. When you talk to your wedding event or just event industry colleagues and clients, what has the conversation been like behind the scenes as they're running their business? And how has that evolved over the past year?

Aleya Harris

It's changed considerably in the beginning, you know, we were like,

Aleya Harris

this is going to be live a month, maybe two max. So it was postponed. Don't cancel. Postpone. Don't cancel. Check your contracts. Get read your and that was the sad part was that a lot of people didn't have very good contracts. It's not like I want to steal all your money, but they actually ended up having to give money back, which you never want to do. You need to as a wedding planner

Aleya Harris

structure, contracts. I love the kind of like pay as you go plan, as opposed to a lot of the times, like, you know, a certain chunk up front. Then you get, like, a month out. There was another huge chunk as opposed to almost like

Aleya Harris

monthly payments. Because you're working that whole time, you should be getting paid that whole time. It's like being on retainer as a planner, being on retainer if you're going to be having those services. So but the people that didn't do that then they didn't know how to communicate their value were giving money back. And so they were saying like they weren't able to articulate. Well, this is the money that you paid for work already done. I've already sort of secured your vendor. I've already helped you with your proceeding chart. We've already found your invitations. I went dress shopping with you

Aleya Harris

like whatever it was, all of those things already happened, but they weren't able to articulate that message. And it wasn't written in their contract and it wasn't in their payment terms, so a lot of it was postponed. Don't cancel, because if you can still have to give you your money back, even though I've already done the work. So I'm all for, like, if you haven't done the work like give the money back, it is what it is you've just been holding on.

Aleya Harris

But you shouldn't set yourself up for that. So a lot of people realize very quickly how weak their contracts were and how poorly they had set up their cash flow. So now, if you're in any type of service based business, check your contracts, check how they are affecting your cash flow. So that's step one that they realized when we first started. Then

Aleya Harris

after they're like, Okay, this it just is what it is. I figured this out.

Aleya Harris

They also realized that they had never marketed themselves, So they've lost their current revenue. They've lost their referral sources because people are like, Well, do I refer because I don't know, we're gonna be able to get married. They had no way of kicking back up that train because they had no marketing in place and they had no other streams of income.

Aleya Harris

So they were only planners, only venues, only photographers.

Aleya Harris

And they were just out of luck because they were then going to have to start building something from scratch. Some people did, and we're very successful. So there's a sister team to duo here in Los Angeles that I admire a lot of the Jones sisters, and Leslie Jones is a wedding planner,

Aleya Harris

and her sister is a

Aleya Harris

as a lawyer, but they do have a lot of joint venture. So Leslie's a wedding planner, but then she also has as other businesses as well. And then when she started a subscription box for brides and she was able to

Aleya Harris

balance out her income at that time, there are also people that are like, Well, I don't save my money. Basically, I don't put it into a Roth. I don't have stocks. I don't invest in real estate. I don't So they were literally stuck and like

Aleya Harris

waiting with bated breath for PPP. Not those

Aleya Harris

EIDL loans to come through. So the lesson that everyone has that was in the business already not the newbies, but that we are kind of in it already. The lesson we learned was to protect your business, protect your cash flow and have multiple streams of income.

Aleya Harris

If you're just getting started in this business, I'm going to tell you to protect your business, protect your casual and have multiple streams of income. And when you think about the multiple streams of income before the pandemic, I define them a little bit differently. Now I define an income stream as servicing a different ideal customer avatar. So, for example, my entire, like membership. Right now it's only for wedding planners. So that's one ideal customer avatar. But then I also do custom social media for anybody who is a service based business that helps other people live their best lives. That's another stream of income because wedding planners go broke. I still got these other people over here right and also stepped outside of just what you do and get more passive streams of income as well. Have a course that you can run and have a runner, right? Have investments in stock for the long haul that you're holding. Buy some stock. I'm not going to give you a specific recommendations because I feel like that's illegal. But go hold some stocks over the long haul and use that as a safety net. Diversify your income

Aleya Harris

and don't let things that seem hard or expensive

Aleya Harris

deter you. People here go invest in stocks, and they're like, Oh, I don't have that kind of money. Paper stock is $20 a stock ish. Go buy one

Aleya Harris

one stock,

Serwaa Adjei-Pellé

Get the muscle memory and then once you get comfortable, you can go a little bit larger scale,

Aleya Harris

Yes, but start

Serwaa Adjei-Pellé

small. I love

Aleya Harris

it. I want to take you

Serwaa Adjei-Pellé

back earlier in the conversation when you said you were now in this era where the way we do business has changed and the first thing you did was get a publicist so you could get your name out there. So now I'm guessing this is what a lot of other wedding or event industry pros were having to do is really to start from scratch when it came to getting their online footprint where it should be. So walk us through what you did to make sure that you were on a solid footing.

Aleya Harris

Absolutely. Well, I was. I had a little bit of a leg up because I am a marketer. So, like, my website was good. My S.E.O was good. I had lead generation funnel in place. But if you are just trying to figure it out, you need to figure out how to go where your customer hangs out and offer them some irresistible value, something that they just cannot refuse. Like a guide called the Top 10 things to do after you get engaged during a pandemic, things like that. So and then you want to be able to make it really clear for them to buy from you And I would recommend, especially now, having a small product so you might have your micro wedding services that you offer. You might not have a small product like a planner, like a digital planner that you offer or a little video series

Aleya Harris

that you offer like here. I'm gonna walk you through. Just listen to the sound of my voice. And over the next four videos, I'm gonna walk you through what you need to do exactly when you get engaged. And here's a little worksheet and that cost 20 bucks and you just pump that sucker out because you can create that additional streams of income. Don't limit

Aleya Harris

your time and your money to the amount of time you physically have.

Aleya Harris

You want to be able to stretch that time so you're not just exchanging time for money. You need to be able to exchange your time for money that grows on its own. So you go where your customer hangs out. That could be meaning running targeted ads on Facebook and Google ads.

Aleya Harris

It could also mean going into Facebook groups and, like,

Aleya Harris

you know, networking and also could mean

Aleya Harris

drawing them to you. One of the things that worked out really well for me it was a bunch of the educators came together, and we were like, Okay, how are we going to help each other? How are we going to attract each other's audiences so that we can continue to educate? We gave away a lot of stuff for free, a lot of stuff for free, but then we also continue to educate,

Aleya Harris

So we would we formed summits and we formed Bundle. So like there's a bundle that I'm in the profitable pro bundle. That's in March that for 97 bucks to get $3000 worth of education from 40 different educators, right all coming together. Why did we do that one? Because

Aleya Harris

But when the industry needs it into because we're attracting each other's audiences

Serwaa Adjei-Pellé

collaboration and amplification, right?

Aleya Harris

Exactly, because you can't do it on your own. It's actually in a time of crisis. Don't be like I'm going to just slog through. You're not gonna get very far. It doesn't work. So you have to go out and get an audience that is interested in what you have to offer. So partner with other planners, other complementary businesses. What could you offer? Could it be virtual consultations? Together? You can get your cake, your your your photo, your planner, your venue consultation all at one time, and we all work together or a package deal. Whatever that is are as as a unit. The next thing to think about is also your pricing

Aleya Harris

and your website.

Aleya Harris

Are you being clear about your pricing? Does your price pricing actually match the service that you offer and does your website look like who you think you are? Review a lot of websites for people, and they're like, I'm a luxury planner, like Not according to your website. You're not

Aleya Harris

like I wouldn't spend what you're asking for based off of the way your website looks and the words that you're using.

Serwaa Adjei-Pellé

So

Aleya Harris

take a step back and say, Am I a luxury planner? Because if other people don't see that, they're not going to give me the money that I'm looking for. Another thing is to just be consistent. Even mediocre people will win if they out consistent the best. So show up daily on social media. Posting in your stories.

Aleya Harris

Show up on video. Show your face

Aleya Harris

right, get a ring light for 2030 bucks, have it in front of you so that it's like my ring light is like Photoshop. In real life, that's really basically it does and show up consistently. People need to know that your business is still alive, people showing up with helpful, relevant advice

Aleya Harris

so that people can learn from you

Aleya Harris

and that you are saying I know what I'm doing, basically so that also is super key showing up on social and an email is huge to building your audience and letting your current audience know that you want to be in a stronger relationship with them.

Serwaa Adjei-Pellé

Now what I've seen is just the events. Industry has been going digital in general, and you talked earlier about micro events as an offering from wedding planners. Have you seen wedding planners start to offer different sorts of

Serwaa Adjei-Pellé

event options, maybe even digital? At this point?

Aleya Harris

Yeah, I've seen. Both I've seen are all all the above there's There's completely virtual planned events where it's like the bride or groom or grooms or brides comes and they say, How do we not just have a zoom wedding like

Aleya Harris

Is there something else we can do? That's virtual and there are. There are platforms, and there are plans that have dove in and can create these full experiences for guests. There are also hybrid, so you'll have some people there, some people watching on on Livestream.

Aleya Harris

There's also micro weddings. It depends on the state you're in on how small and what the restrictions are.

Aleya Harris

I love micro weddings because they allow you to focus on the details and focus on the people. You could just cut back and save money because you're not buying food for 500 people anymore. But you also could take a little bit of that extra money and really honing up the quality of the food up, the quality that alcohol,

Aleya Harris

you know, have someone come with live music to serenade during dinner. You can. It can just really be all about the love story and all about those fine details that people might have had to cut out of their budget before. But now that they have the guest count has strength, they might be able to add back in some of those things that are more meaningful. So there are

Aleya Harris

options out there. I've also seen an increase of elements where it's like you, your partner and like to other people, are there. And they're gorgeous because they end up basically being like wedding slash photo shoot is what I've been seeing a lot of the times because you have.

Aleya Harris

It's just you know where you can just have at it, as opposed to at that hour for cocktail

Aleya Harris

our that you normally have your like we're married now Let's go and play on the beach and, you know, we take photos of us, You know, our first moments of being husband and wife or wife and wife or husband and husband like, I just I love seeing

Aleya Harris

fast.

Serwaa Adjei-Pellé

Now, what's the pricing difference? And is it enough to sustain from a revenue perspective?

Aleya Harris

Well, you should build it so it is. And everyone is different in every state is different. So when you talk about pricing, you want to start inside out first, don't go out into the market and say, Oh, they're charging that. So I'm gonna charge because you have no idea what they're overhead is like you have. You have no idea what their business is like

Aleya Harris

to set up a profit margin that you're looking to have

Aleya Harris

so say that you're like, I want to 60% profit margin or 70% profit margin. Then you're like, Okay, what are my expenses, right. And then if I just did the cold math on my fixed and variable expenses, what would that look like? Then? You start adding in things like Okay, but I've been a planner for 10 years. I have 200 not reviews.

Aleya Harris

I'm also going to add the value of me

Aleya Harris

on to that which I think people forget pricing. As Michelle Loretta, who is another educator in the wedding space, says pricing is a marketing decision, not a financial decision. So it starts off with you want to make sure that you make money, what's the minimum that you need to do that? And then afterwards it's the story that is able to have you command a higher rate.

Aleya Harris

So I always get this example. If you go to buy a purse at WalMart, you might pay 20 bucks. If that

Serwaa Adjei-Pellé

MM

Aleya Harris

or you can go buy a Louis and pay $1000.

Aleya Harris

What's the difference? Right,

Aleya Harris

Louis, I don't even know that those big guys everyone has. I don't even have the real leather truthfully,

Aleya Harris

but and they all fetched your phone, wallet and keys.

Aleya Harris

Yeah,

Aleya Harris

what's what's the difference? It's a story when I carry my WalMart bag. Nobody even notices. When I carry my Louis BEC, it means something. It means I have a status. I meant that I could afford that. It means I'm successful. It means I'm speaking. It means that I'm part of the in credit means something. They've crafted a story.

Aleya Harris

I don't know how much Louis bags cost to make. I bet that there probably similar to the $20 bag spoil. Earlier, I was in the fashion industry. We would sell $400 jeans, and they cost, like

Aleya Harris

15 bucks to make. So it's not. There's this huge difference. It's the story. It's the lifestyle. It's what you can bring. So if you're able to craft your story by showing your credibility, showing your testimonials, having a beautiful imagery using words that tells your story, you will be able to command a higher price.

Aleya Harris

But if your website is crappy and you haven't even, you know haven't included testimony, you haven't done that, then you're really only going to be able to cover your basic profit margin if that.

Aleya Harris

So. That's why marketing and messaging are so important to actually being successful at business. So I

Serwaa Adjei-Pellé

know you are a story brand educator as well certified in that. How would you recommend that wedding event pros start to craft their story so that they stand out as someone who can commend that value they're looking for?

Aleya Harris

Absolutely. So the first thing that I would recommend is that you go out and you by building a story brand by Donald Miller.

Aleya Harris

That's I read that book and I was a marketer already. And then I went and got

Aleya Harris

certified for a week in Nashville on the framework because I was like, This is amazing. It really helps people not only clarify but construct powerful and compelling messages that convert, you know, strangers into customers. So except one read book, Step two.

Aleya Harris

Think about the problem that you solve.

Aleya Harris

And if you're a planner, it's not just I solve people being disorganized or I solve planning weddings like Okay, so so does every other planet. What do you solve if you don't know? Go look at your reviews. What have people been saying about you

Aleya Harris

and look and see the common threads, just like Oh, that's that's what I really saw. They come to me because I actually deal really well with all their people drama. So if they're looking at, they know if they know garlic, you know, before you marry that man that his mother in law got a real problem problem. So you like. Okay, I want to work with that player because she said words on her website that are like the words I would use

Aleya Harris

probably the nice ones to describe the situation that I'm in right now, right? Or maybe you are just like I have all of this vision. I have no idea what to do and that as a wedding planner, that's your jam is helping to translate pupils vision into reality. They can give you all kinds of random stuff and you make it look amazing.

Aleya Harris

Those are the types of problems that you solve. Start with the problems that you solve, why you are uniquely qualified to solve that problem and how to buy from you. It's amazing to me how many websites make it difficult for people to buy. Yeah,

Aleya Harris

purpose of the website is for people to buy from you not to have a pretty pictures, and often it's because most wedding planners are women,

Aleya Harris

and we have a very hard time asking for the sale in general. So we undervalue ourselves. We don't charge enough, and then we are not direct enough to say I'm worth this. I'm fabulous. You should buy them from me. You need buttons on your site that are not contact contacts Too vague. It needs to say, Schedule a call, get a quote

Aleya Harris

book now

Aleya Harris

and having multiple times down your homepage. It should not be difficult for people to spend money with you or to understand what you do. Those would be my top tips.

Serwaa Adjei-Pellé

Oh, wow. So it sounds like all around you've been able to find ways to diversify your revenue.

Serwaa Adjei-Pellé

You've been able to find ways to help other people within the events industry by collaborating with them as well. As you talk to people who are now coming into this industry, that looks a little bit different. What would be maybe some parting advice you can give them to make sure that they are building their businesses on a solid foundation.

Aleya Harris

One. Be careful who you listen to. So I have noticed recently that

Aleya Harris

there have been a lot of wedding pros turned educators, and they're trying to do that as an additional stream of income girl, get you, get you your money. I'm not gonna hate on it. But be careful about the advice that everyone's giving because just because something worked once for their business doesn't mean it's going to necessarily work for yours

Aleya Harris

As a marketer, I've been a marketer for 13 years.

Aleya Harris

I work multiple businesses. I've seen what works I've seen. I've seen what doesn't work, and I know the frameworks that are just pretty straightforward. How to connect with people, make money. What's the psychology behind why you use these words in the email sequence, etcetera, etcetera. I know how to do that. I've done it for multiple people. So when you're on clubhouse or when you're on instagram, just vet the advice that you're getting, because when your brand new, it's like everyone seems like they know what they're doing and they really don't always necessarily know what they're doing. So just that's a word of caution. The second thing that I would recommend is you're not going to make money right away, so get that in your mind

Aleya Harris

that it's not gonna be forever,

Aleya Harris

but as opposed to focusing on someone asylum and asylum, and it's our build your audience to build your audience because you need for people to know you like you and trust you. As the old marketing adage says before they are going to buy from you. So build your audience. Start on social media to start your email marketing campaigns

Aleya Harris

and also start

Aleya Harris

networking. That's going to be huge way for people to be able to give you business and vice versa. And don't just network if your planner don't just network with photographers and venues and caterers don't just network with people that are just your complimentary services network with other planners, there's

Aleya Harris

enough business to go around even during a pandemic, and you want to have people that can refer you to people. Maybe they can't handle her. It's not a right fit or whatever it is. Be be engaged inside of your own community, and it's amazing how much further and faster your business will grow.

Serwaa Adjei-Pellé

Oh, I love that parting advice. So not for anyone who's like Okay, Aleya, I want you to help me supercharge my business. How can they find you? How can they get in touch with you?

Aleya Harris

Well, I would love that would be cool. You can go to flourish marketing dot co dot dot com dot com,

Aleya Harris

and you can find me there. You can also follow me directly on Instagram Aleya Harris. I am on clubhouse at Aleya Harris so you can follow me there as well. I also on flourish market. You have a whole page of just free stuff to give away, like checklists and guides and quizzes so you can go to flourishmarketing.co/freebies

Aleya Harris

And there you'll be able to download all that juicy stuff to just get started.

Serwaa Adjei-Pellé

Sounds good. Thank you so much. And I really appreciate all your advice today.

Aleya Harris

Thank you so much. It's been a pleasure.

Aleya Harris

Hi,

Serwaa Adjei-Pellé

Off-Scripters. I'm so glad you made it to the end of this episode. If you enjoy listening to our show, please pay it forward by sharing us with your network. Between episodes you can find me on instagram are handle is at She's Off Script or you can catch up on past episodes at She's Off Script dot com. See you on the next one.

hey there!

I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

Every Expert Needs a Personal Brand. Not Sure Where To Start?

Steal my playbook! In the age of social media, it’s not enough to expect your product or service to speak for itself. Whether you’re a corporate queen, side hustler or entrepreneur, you need a brand that creates trust with your audience.