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Podcast

Episode 133: How To Create 6 Months Of Video Content In 1 Day with Shara Cutts

Apr 22, 2021

In today’s episode, we meet Shara Cutts, owner and lead filmmaker for Spliced Ego Films, who helps busy CEOs become efficient and streamlined content producers that connect their audience with their brand story using video.

If you’re wondering what kind of content to start with and how to break it down into shareable video formats for different platforms, listen up. During our conversation, we talk about the key elements for creating a high-converting video, how to weave storytelling into your content, plus we’ll go over the breakdown of her process for creating six months worth of content for her clients in just one day. 

Listen on Apple Podcast

You’ll learn:

  • How to streamline your content creation process
  • Why storytelling is the best content strategy
  • Redistributing content across platforms
  • The top mindset challenges of batching video content
  • Why video content is so valuable

Mentioned in this episode:

Business Instagram @slicedegofilms 
Website: https://www.splicedegofilms.com/
Vimeo: https://vimeo.com/splicedegofilms

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Episode Transcript

Shara Cutts

as women a lot of times we have to worry about our hair and our makeup and you know, we're not feeling well, but once you bat your content and you're just doing it in one day, you really don't have to worry about it. So essentially if you want to, you only have to shoot content twice a year if you want to go,

Shara Cutts

mhm

Serwaa Adjei-Pellé

Hi Off-Scripters it's your host, Serwaa Adjei-Pellé and welcome to episode 1 33 of the She's off Script podcast. This is a show where we hear and learn from women who have created a unique blueprints for their business success. My hope is that you'll hear their stories and translate their gems into

Serwaa Adjei-Pellé

a unique

Serwaa Adjei-Pellé

path for yourself. In today's episode, we meet Shara Cutts who's the CEO of Spliced Ego Films. Shara's team helps service-based CEOs has become more intentional and streamlined content creators during our conversation share breaks down her process for creating six months worth of content for

Shara Cutts

her clients

Serwaa Adjei-Pellé

in just one day, even if you're not yet ready to hire a video team like hers, she walks us through the keys to creating high converting video, she tells us what kind of content to start with, how to break it down into shareable video formats for different platforms and so much more before we hear the rest of Shaara's episode, I would love it. If you could subscribe, rate and review our show on itunes or wherever you

Serwaa Adjei-Pellé

listen to podcasts, this will help to spread the word about our show. So amazing stories like Shara's can continue to inspire women looking to launch their own Off-Scripters Ernie's the she's off Script podcast also has a membership community to help you launch and grow your own business

Serwaa Adjei-Pellé

with resources and live coaching, join our boss, she's off Script community to date by going

Serwaa Adjei-Pellé

to Serwaa, Adjei-Pellé dot com forward slash community with that let's go off script with

Serwaa Adjei-Pellé

the

Serwaa Adjei-Pellé

CEO of Spliced Ego Films, Shara Cutts, Yeah, Shara Cutts, welcome to She's Off Script. Thank you for being here.

Shara Cutts

Thank you so much for having me.

Serwaa Adjei-Pellé

So for anyone in our audience who hasn't heard of you before, could you share who you are and what you do?

Shara Cutts

Yes, as she said, my name is Shara Cutts. I am owner and lead filmmaker for Spliced Ego Films and I help busy CEOs becomes efficient, streamlined content producers that connect their

Shara Cutts

audience with their brand story and not just say so

Serwaa Adjei-Pellé

Shara, what does

Serwaa Adjei-Pellé

it look like to have a streamlined content creation process.

Shara Cutts

So what that looks like is of course a busy Ceo, they don't always have the time to sit down and you know, map out days where they want to create content. So what my team comes in and does to streamline the process is we have a six months in a day content creation program. So basically what that is is we sit with

Shara Cutts

you beforehand and map out a strategy of, okay, well what is it that your audience like, you know, what's a lot of user generated content and how can we turn that into you reaching your audience on a larger scale? So we're coming in batch. Usually we plan out about 26 videos and we help you construct your topics, you know, just really outline that so that you can see,

Shara Cutts

you know, okay, well I'm gonna be talking about this, so essentially it's enough content once we come in and film with you, my team and I you have up to eight hours usually and some people do it in three. I know Jordan Gill has been through the program and

Shara Cutts

she filmed six months of content in three hours. So it's just she is amazing and you know, it was just really amazing to me. She was actually our first client when we started that. And to just see her get through that much content. She was so organized. She had these big post-it notes with her talking points on them. So that's what my team and I do. So you come in and you film the 26 I would say episodes. And then from there, we break everything down into a strategy so that you're getting not only videos for your Youtube channel that you post once a week, but

Shara Cutts

you're getting enough many content so that you can post every day for six months. And the things that we have heard about, you know, how much easier it makes their business that they don't have to worry about. Oh, well I have to film on this week. And you know, because as women, a lot of times we have to worry about our hair and

Shara Cutts

our makeup and you know, we're not feeling well, but once you bat your content and you're just doing it in one day, you really don't have to worry about it. So essentially if you want to, you only have to shoot

Serwaa Adjei-Pellé

content twice a year, it's

Serwaa Adjei-Pellé

right. You want to go, that sounds like the ideal. I feel like if you're going to create that much content in advance, you need to have a strategy for the type of content that you're creating as a service based entrepreneur. So in your experience, what kind of strategy has worked for your clients

Shara Cutts

as far as the type of content that they're creating, the type of

Shara Cutts

Strategy really that has words is I would say storytelling people do not just want to be sold 24/7. So when we

Shara Cutts

film our content, we do not want it to be like you're speaking to a colleague, we really want you to speak from the heart. So that's the strategy that we look at. You know, say if we're working with the medical professional, we don't want them to film their content as if they're talking to another doctor. We need you to break it down into small chunks that, you know, just the general audience is able to understand. So that strategy has worked very well for us. And then we also go in and look at your analytics. You know, if you're running at business instagram or something of that nature, we look over and see, okay, you know, they responded well to this or you know, what are you most known for? We really calm through the comments on your social media profiles and

Serwaa Adjei-Pellé

look at things that route to figure out the strategy. Got it. So you have to essentially use this process to amplify the

Shara Cutts

creation of content that's already working for your audience, right? Yes. So if they are currently, you know, doing a podcast, we give them that option when they come to us with their many content. Okay, are you gonna want these videos to be converted into podcast episode? So it's just a really cool idea because a lot of people don't know, oh, you know, I cannot redistribute this as a podcast. They think, oh, it's just video, I just can use it for video. But no, you can actually extract the audio and

Serwaa Adjei-Pellé

just, you know, have an audio podcast wherever you go, wow. So could you walk us through the chain of content that you're creating,

Serwaa Adjei-Pellé

You said you start out with 26-based videos? So once I have my cornerstone content, how are you breaking it down into all the different pieces of

Shara Cutts

content that make up my six months worth of content? So your options are having content for your top three platforms. So for example, we

Shara Cutts

have a client who focuses on facebook linkedin and Youtube. What I will do is the videographer is go in and structure those videos based on the platform that therefore, so for instance, if we're doing facebook, I will not edit a video that shows the entire face,

Shara Cutts

you know, the entire video on facebook, it'll just show a clip of it. And then at the end it will have an end card that says for more, head on over to Youtube because a lot of our clients are looking to monetize their Youtube channels. So that's where we want to push their audience tube, so we'll push them to Youtube from that route if they're on linkedin. Because what we also do is create an intro and outro video. So it also helps, you know,

Shara Cutts

with the brand message and brand consistency and

Shara Cutts

familiar reality. And so if they're on linked in then will cut the end of the video that has your Youtube about your unwanted. So essentially it's like it's different videos depending on what platform you're on. So on Youtube, of course, it has the intro, the outro screen where

Shara Cutts

you can add your in cards and then from there we go through and create the mini content that you're able to post once a day. We will go in and take out little excerpts like if there's a certain quote or something or a statistic will pull that out and in turn turn that into

Shara Cutts

content that you can use on your your facebook feed. And then we also will create, you know, instagram stories that have information where your audience

Shara Cutts

can really interact with you, they can do poll questions or you know, they can have like a multiple choice and select the right answer. So there's just a number of things that we can do to just make it really interactive. So that's that's the what I really enjoy about creating

Shara Cutts

the six months in a day. Now, I will say some of our clients what usually works best is you have our six months

Shara Cutts

of content but you shouldn't stop what you're already doing. So if you already have a content manager who is you know, helping you get content and putting your content out there, this goes hand in hand. So that way you're able to post more than one today or say you're going live on facebook, you should still be doing

Serwaa Adjei-Pellé

your usual process, but that's just enhances your content distribution. Got it. So now that we have all the content and it sounds like you're being very strategic about having your long form content at the top of your content funnel and then figuring out where to post, you know, smaller pieces of that content to drive people back to the long form content. So I love that. Now you talked about having a content distribution process. So what's the best way to distribute that content? Is there a recipe that you have where people are saying, depending on, you know, this type of audience, this is

Shara Cutts

where I'm going to put the content that I'm creating? No, there's not really a strategy behind that, it's just a matter of being consistent, you know,

Shara Cutts

for people to remember, you you have to be posting on a daily basis at the very minimum. So there's not so much strategy behind that I know on instagram, I'm very particular on aesthetic. So the more that you can plan

Shara Cutts

out, you know, your thumbnails or even on Youtube, I've, I've been recommending that my clients all do have thumbnails that give the audience a taste of what it is you're going to be talking about in the video. But yes, I'm very big on aesthetics, on instagram, that's probably our top platform that our clients like to focus on. So we're really just get in and dig in and say, hey, you know, where does the score? How does that look? Because some clients have brand colors, you know, they might be using pink, blue and green. And so how does that look? And so that's one thing that I take into consideration when I look over the profiles, I see what they've already been posting

Serwaa Adjei-Pellé

and you know how I can make it look better. And then you mentioned that if we're already using specific tools to schedule out, then we should keep using it. But I'm curious what are some of the common tools that you're

Shara Cutts

seeing people

Shara Cutts

Use to schedule and plan out their content? The most used one I'm

Shara Cutts

seeing right now is plain oli, that's a big one. And then the facebook business suite allows you to go in and actually the facebook business suite is more favorable. Then using personally, I've heard that you know, if you're using plain old to schedule at your post on facebook, you can become shadow banned. So

Serwaa Adjei-Pellé

those are the top two that I recommend right now. Now with a lot of things I feel like there's already advice on how to create video on the internet, you can find it, you can google it, but sometimes it's mindset that is the hindrance to people moving forward with

Serwaa Adjei-Pellé

the advice. So when people first hear about your service, what are some of the mindset challenges that they need to get over before they

Shara Cutts

start to get comfortable with this batch content creation process. The number one thing is I

Serwaa Adjei-Pellé

am

Shara Cutts

shy on camera and I hate hearing my voice. Those are the top two things that I hear or oh girl, I don't want to do that yet because I need to lose £30 and you know after I've had my two Children, I also had that complex you know because it changes us and then they always say oh the camera adds £10 so it's like a lot of women are scared to get in front of the camera because they do not like the way that they look at the time and I just had to overcome that. You know, as long as you're showing up for your audience, those people that are truly in support of you, they don't care what you

Shara Cutts

look like. You know, we're the only ones that are, you know, really care about outer appearance. So as long as you are giving solid advice and just sharing, you know, your knowledge, people don't care what you look like. So I always, you know, work with my audience

Shara Cutts

and when they say, oh, I don't like my voice or I don't like the way I look, you know, I just reassured them and you know, maybe point out a couple of things that I do like about them or the unique voice that they have because for me, I was born and raised in aurora colorado, yet I have a southern accent, had a southern accent since I was 10 years old. My mom sent me to

Shara Cutts

Arkansas for the summer and I came back and have stuck with the southern accent my entire life, although I was, you know, raised practically on the west coast, so you just have to get over it and I just really work with them and you know, if you don't want to hear your voice once we get done filming, you know,

Shara Cutts

you're not gonna hear it on set, but just just don't watch, just let your audience watch and see how they engage or if you want to play back and watch your video, listen to it on mute or close caption. You know, there's, there's a number of different things, but we always take time when we're on set before we get started. You know, we have music, we have refreshments, we also provide lunch for our clients. You know, we take a little break just so that they're feeling really comfortable. We asked them, okay,

Shara Cutts

well what is your favorite music? And what type of who do you like, What do you want for lunch? So usually clients are very surprised with that, but we like to make them extremely comfortable because we wanted to be like, you're just having another conversation and it doesn't have to be so

Serwaa Adjei-Pellé

uptight. So that's the avenue that we take on that. I love that because the dovetails well into my next question, I'm a planner and if I'm going into an eight hour, six hour long day, I want to make sure that in my mind I'm organized about how things are going to play out. What would you encourage the ceos we're going to be working with you to do

Serwaa Adjei-Pellé

before they come to see so that they feel prepared to really execute quality content because this is the content that's going to be

Shara Cutts

out there for the next six months promoting their business well, really, we like to take the reins so that we have several, I think wanted to content strategy meetings before the meeting. So we have a strategy call where we go over, okay, what topics we're going to be discussing? And then a

Shara Cutts

few days before the event we touch base again and kind of go over the timeline. So we actually come in, we have those gigantic sticky notes, We have all of your talking points. So that's how we put for that. For each question we say, okay, list out three talking points because we wanted to be a very conversational. We don't want you to try to memorize the script. So day of filming, we already have your talking points. They're ready for you, not on a teleprompter, but we do have the gigantic sticky notes so

Shara Cutts

that really all you have to do is come in, sit down and start talking. You literally do not have to get up if you don't want to because we have your note cards and we're flipping them as we go through videos. So we do make it a seamless process because day of we don't if you are so used to planning, we do not want you to operate from that space on the day of filming. It's just your job to come in and share your knowledge.

Serwaa Adjei-Pellé

So we try to make it as easy as possible. I love that now, why the flip cards or sticky cars versus teleprompters? Because I know there are a few apps right now that allow

Shara Cutts

you to have teleprompters on an ipad or your iphone, Well no teleprompters because people can tell when you're reading from something and we like the responses to come from the heart. So you know, I am able to go in and edit if you mess up, I can cut parts where you, you know, look at your notes and say, oh, you know, that's what I'm supposed

Shara Cutts

to be talking about just to keep you on track. So yeah, we do not like you to read word

Serwaa Adjei-Pellé

for word. So that's why we don't suggest the teleprompter. Okay, now, would you suggest this process for brand new entrepreneurs or is this something for someone who's a little bit more seasoned and knows what

Shara Cutts

the outcomes are that they're expecting from this video content? So this is for CEOs or business owners that

Shara Cutts

are a little farther in their journey that already understand how content marketing works and just the distribution strategy. Because with some of the newer entrepreneurs you know there's so much other things that they're trying to figure out if they're not already on social media and they're really active, there can sometimes be a learning curve, we do still have clients like that and Michael works with them as well, it just takes a little more work. So it's good for somebody like a Jordan or you know Bright Girl media Chanel, Yarber, they're already consistently posting and this is just an

Shara Cutts

added element of their content distribution. And they already understand, you know their posting times and they already understand how to

Serwaa Adjei-Pellé

make reels and so that's why we recommend that for. So this is like in addition to their team so that they can take

Shara Cutts

things to the next level and streamline as you say. Yes. So if they have a content manager that they're already

Shara Cutts

working with and you know, the content manager has say they work on instagram stories, if they're working on that, it just helps them do their job so that you guys can put out more content because like I said, the more consistent you are, the

Serwaa Adjei-Pellé

more eyes you are going to have on your content. Yeah, So video content is so valuable right now. I think we're finding that you get higher engagement and probably a higher conversion rate to whatever service you're selling if you're using video because you build that trust factor a little bit faster than you would with your static content. But these

Serwaa Adjei-Pellé

days I feel like there are people who are recommending service providers on Fiverr and I think a lot of that has to do with the investment that it takes to create video content. So could you speak to maybe the return on investment when it comes to spending or investing in your service as opposed to maybe going to a fiber where you

Shara Cutts

Can find someone for $5 to edit your video. So I

Serwaa Adjei-Pellé

know

Shara Cutts

it's cliche, but you get what you pay for right granted. You know, there are some amazing people on fiber and even up work. But when you have that personalized experience with my team, we're actually coming

Shara Cutts

in to get to know you because like I said,

Shara Cutts

it's about the brand story and not just to sell. And that's one thing that I like about my services is it's not about the money for me, it never has been, you know, granted it is how I make a living, but I really am invested in all of my clients and their success. So you're getting that one on one personal experience

Shara Cutts

with me, we're coming in with you and you know, pretty much planning out a video treatment. So what a video treatment does,

Shara Cutts

it kind of tells your story. And then from there we storyboard. So we map out okay, if we're gonna be filming here, this is what we wanted to look like. You know, if if you were going to film here, we have a wardrobe consultant. So we discuss looks and you know, hair makeup, all of that can be provided, you know, as an add on because we just really wanted to be

Shara Cutts

a seamless experience. So

Shara Cutts

yes, if you're going to fiber, it's not necessarily that, you know, the fiber person that you work with. Okay, you might film something yourself, but are they going to care that you had a hair out of place or your necklaces crooked? That type of thing is what we keep our eyes on. So that is the add value for me. You know, it's that personalized experience. We're always going to make sure that you are

Shara Cutts

In good hands and looking your best at all times. If you are going to be at home creating your own content before you are able to work with the videographer, I really encourage you to look at it from a storytelling element. So like I said earlier, we do not like to be sold 100 of the time. But if you can tell a great story that is relatable to your audience and somehow connects and ties into the service or product that you're offering, that is

Serwaa Adjei-Pellé

How you are going to keep your audience coming back. I feel like we can't avoid the elephant in the room right now, which is the COVID-19 virus and I think that stopped a lot of people from getting in person services. So how are you making your clients

Shara Cutts

feel comfortable around the circumstances that we're dealing with today? So we keep our mask on. Everything is wiped down. We have sanitation wipes with us, we're taking temperatures and then we also let our clients know, we check with them the day before, you know, how are you feeling? And so we do have a clause in our contract if you are exhibiting any cold like symptoms the day of, unfortunately we

Shara Cutts

do have to reschedule the shoot because we just cannot take the risk. And then some of our other clients that are not comfortable with us coming

Shara Cutts

Within the six ft, we allow them to make themselves. And so we just test audio to make sure that everything is clear. You know, if they want to shoot with the doors open as long as it's quiet wherever we are, we allow that just so that we have the air circulation. So those are

Serwaa Adjei-Pellé

A few ways that we are working through COVID-19. Yes. Unfortunately that is a reality right now. However, business still needs to go on

Serwaa Adjei-Pellé

and we still need the content. So for anyone who is now starting on their on content creation journey or is really starting to amp up whatever they have going on, what would you recommend for them to

Shara Cutts

do as they're getting ready to take on your services? I would recommend that they really go through and look at what it is their clients most favor right now. So you know, if you're using Instagram, you're able to go and look at your analytics, her video and see and it's really not so much about the

Shara Cutts

likes. It's what are people shit? What have they shared? What are they saving? So looking at things like that is where you want to base your strategy and give them more of, you know, likes are not really, you know, people still, you know, worry about them. But when you're in business and trying to convert your

Serwaa Adjei-Pellé

clients, you are looking at the content that hold substance. Got it. Okay. So now for anyone who's like, all right already sure, I'm ready to work with you. How can people find you

Shara Cutts

and really follow the services that you have to offer? Okay, well first I am most active on instagram so you all can find me on their at spliced ego films and you can go to my website to apply for the program. We do not just select anyone. There's actually a process where you have to apply and you know, based on the answers that you have on your intake form, we kind of get a feel to see if you're a good fit. So you can visit my website at www.splicedegofilms.com

Shara Cutts

And yes there, you can click the link to apply and we will receive your email and review them to see if we want to move forward. All right. And as far as checking out our video content, I'm most heavily on my video channel. So video.com/splicedegofilms And so I actually have a videography

Shara Cutts

for Solopreneurs Conference coming up on May the first and it's going

Shara Cutts

to have Alana Marie, Michael Harden and myself. Alana Marie is a director and filmmaker here in Dallas and she focuses on soulful storytelling. So for those entrepreneurs who are looking to, you know, really build out their storytelling elements. She has a program for that right now. So I may 1st at the conference, she's going to be talking about how you can connect storytelling and able to build your online community. And then I'm going to be speaking from the stance of okay, well, once you have your story planned out and you film, what tool is it that you can go in and use and edit to tell the story and that being premiere. Pro And then Michael Harden is our marketing maven and creative director and she is going to be wrapping it up with some gems for the content

Shara Cutts

Marketing strategy. You know, once you have this beautiful video, how are you going to promote it? Because what we've seen in the past is okay, you get this beautiful brain video, but you just posted one time. You're not posting with the right caption. People only see it once and then it's like but that you're really not getting your our life. So that's on May one. I'm excited about that

Shara Cutts

conference and I'm just looking forward to helping solo preneurs and really entrepreneurs that they have a team and are looking to really amp up their storytelling element and brand connections. I'm

Serwaa Adjei-Pellé

Looking forward to serving all of them on May one.

Shara Cutts

Well, I appreciate you sharing

Serwaa Adjei-Pellé

Shara, thank

Serwaa Adjei-Pellé

you so much. Thank you for having me of course. Hi Off-Scripters I'm so glad you made it

Serwaa Adjei-Pellé

to the end

Serwaa Adjei-Pellé

of this episode. If you enjoy listening to our show, please pay it forward by sharing us with your network between episodes. You can find me on instagram are handle is at she's off Script or you can catch up on

Serwaa Adjei-Pellé

past episodes at shesoffscript.com. See you on the next one.

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I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

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