Episode 137: How To Bring Your Food-Based Product To Market with W.E. Da’Cruz

Episode 137: How To Bring Your Food-Based Product To Market with W.E. Da’Cruz

May 20, 2021


In today’s episode, we meet W.E. Da’Cruz, a global tech digital entrepreneur, who works with online businesses on the African continent to increase their revenue. Most recently, W.E. and her husband launched a plant-based burger patty called Cruz Burgers, and she’s here to share her journey of starting and scaling a food-based business.

If you’re wondering what it’s like to be in the midst of launching a brand new venture, listen up. During our conversation, we talk about the steps to start a food-based business, how to build relationships and partner up with restaurants and other local institutions, and the strategies behind eCommerce vs. marketing locally. Plus W.E. is sharing her best tips for starting your own food-based business. 

Listen on Apple Podcast

You’ll learn:

  • Where to start with a food-based business
  • How to brand, market, and sell your product from scratch
  • The two-pronged marketing strategy she used for Cruz Burgers
  • How they are making Cruz Burgers a household name
  • How much money it takes to bring a product to market

Mentioned in this episode:

Business Website: https://cruzburgers.com/
Business Instagram: @eatcruzburgers

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I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

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