Episode 138: How To Start A Successful Hair Business with Tiffini Gatlin

Episode 138: How To Start A Successful Hair Business with Tiffini Gatlin

May 27, 2021


In today’s episode, we meet Tiffini Gatlin, founder of Latched and Hooked Beauty. Tiffini’s company manufactures non-toxic, ready-to-wear synthetic hair extensions.  After seeing how women were risking burns for their crochet styling, she invented the loop feature on pre-curled hair that’s now widely used. After building that invention into a million dollar company, she was forced to sell it after she fell out with her partner.

Today, her second hair based business, Latched and Hooked Beauty, is on it’s way to being a seven-figure business.

During our conversation, we talk about how to structure a partnership the right way, how to pick yourself up after hitting a low point in your business, and what it takes to patent, manufacture, and grow a social media following around a new product and much more.

Listen on Apple Podcast

You’ll learn:

  • Why being an entrepreneur means you can do more than one thing
  • What it looks like to bring someone in as cofounder
  • Organic marketing strategies to grow your business
  • How to navigate manufacturing products in China

Mentioned in this episode:

Business Website: https://www.latchedandhooked.com/ 
Business Instagram @latchedandhooked 
Personal Instagram @tiffinigatlin

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I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

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