Episode 140: How To Turn A Hobby Into A Viable Business with Ashley Rouse

Episode 140: How To Turn A Hobby Into A Viable Business with Ashley Rouse

Jun 10, 2021


In today’s episode, we meet Ashley Rouse, chef, founder, and CEO of Trade Street Jam Co, a low sugar culinary-inspired vegan jam that makes eating clean easy. After making jam for friends and family, Ashley decided to turn  her hobby into a business. Her mission is to introduce the world to a concept bigger than sugary jam on toast.

During our conversation, we talk about how Ashley shifted from making batches of jam in her Brooklyn apartment to outsourcing the manufacturing process as she scaled her business, plus what her marketing strategy looks like today versus when she started. Ashley also gives us tips on staying flexible to embrace those inevitable pivots and how to balance curating an online presence with doing the work that generates revenue. 

Listen on Apple Podcast

You’ll learn:

  • How to scale your food manufacturing process as your business grows
  • How to build an online marketing strategy
  • Why you should spend the bulk of your time on revenue-generating opportunities
  • Which lines of sales have been the most effective for her business
  • How to be good stewards of a growing business

Mentioned in this episode:

Business Website:  https://tradestjamco.com/
Business Instagram: @tradestjamco/

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I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

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