Episode 154: Turn A YouTube Channel Into A Thriving Business with Rita Onyx

Episode 154: Turn A YouTube Channel Into A Thriving Business with Rita Onyx

Nov 4, 2021


In today’s episode, we meet Rita Onyx, the CEO of multi-media company, Onyx Star Media. Along with her family, she has built a multi-million-dollar portfolio that includes original video content, books, games, music, apparel, and more.

Two weeks after starting their YouTube channel, she quit her job as a nurse practitioner. Since then, their brand has consistently made six-figure months. Six years later, their portfolio has expanded to include a flagship animated series streaming on Amazon Prime and Peacock.

During our conversation, Rita shares what it takes to build a successful multi-media company. From starting a YouTube channel with her children to getting brand deals, finding distribution partners, and everything in-between Rita is sharing the details of her journey with us.

Listen on Apple Podcast

You’ll learn:

  • Taking the leap to becoming a full-time YouTuber
  • What it takes to create quality content
  • How to land brand deals
  • Ways to diversify your revenue (besides AdSense)

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I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

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