Episode 166: How to Create Your Ideal Customer Profile (SBL Bootcamp week 2)

Episode 166: How to Create Your Ideal Customer Profile (SBL Bootcamp week 2)

Apr 14, 2022


Not everyone is your customer and the sooner you learn that, the better for your business and your sanity as a business owner.

When I ask excited new business owners who they hope will purchase their products and services, they often say “everyone!” Unfortunately, that response is the equivalent of trying to chase multiple rabbits in different directions.

For week 2 of the SBL Bootcamp, I’m showing you how to figure out who your ideal customer is.

Each boot camp episode will have a worksheet to help you work through the process so download them from the description box if you’re watching on YouTube or in the show notes if you’re listening to the audio version of this.

Listen on Apple Podcast

You’ll learn:

  • How to Create Your Ideal Customer Profile

Mentioned in this episode:

Ready to Launch Your Side Business? 

Join the Side Business Lab – a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.


hey there!

I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

hello there
contact me

Every Expert Needs a Personal Brand. Not Sure Where To Start?

Steal my playbook! In the age of social media, it’s not enough to expect your product or service to speak for itself. Whether you’re a corporate queen, side hustler or entrepreneur, you need a brand that creates trust with your audience.