Episode 97: Launching A Business During A Pandemic with Abenaa Adjei
In today’s episode, we meet my little sister, Abenaa Adjei. By day she’s a digital product and project manager and by side-hustling nights, she is launching an online retail business in the midst of this pandemic.
You’ve probably seen the narrative floating around that this period in our history is the ideal time to launch a new business or learn a new skill.
While that’s not a possibility for everyone, Abenaa has been able to do just that with her downtime. She is days away from launching an online boutique for men and women’s elevated basics.
During our conversation, she shared how she decided on which of her many ideas to implement. We talked about how she found all the information she needed to find wholesale vendors, how to take her product photography, how to market and so much more. The spoiler here is she found ALL the information for free online.
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You’ll learn about:
- How to pick a business idea from your list
- Deciding on which online sources to trust
- Marketing your new business
- Being scrappy on a limited budget